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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Can you learn to be lucky? Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her...

The #1 Wall Street Journal Business Book Bestseller & Top 10 New York Times Bestseller. Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful...

Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. But the truth is far more complex. 

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire...

Down But Not Out is a book about endurance. It tells the stories of founders who were knocked down, written off, even broken - and still found a way to stand again. Not tales of unicorns or easy wins, but of struggle, scar tissue, and the act of showing up one more day. Across three decades of...

Every month your competitors stay manual, your structural advantage compounds. Most businesses are still adopting AI the way the market said to start two years ago—pick one process, automate it, see what happens. That advice was correct then. It is now the constraint. The businesses pulling ahead aren't the ones with more tools. They're the ones rebuilding the operating model underneath the tools — and the gap between them and everyone else is where the competitive moat of the next decade is forming right now.

Relationships can take you places marketing can't. Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That's where the Referral Partner Transformation (RPT) System comes in. Instead of chasing fish (nagging for referrals), build a...

Fifteen years ago, Felber showed that it is possible for businesses to have a bottom line that is not driven by profit and endless growth, but rather by human dignity, justice, and sustainability. In the intervening years, Economy for the Common Good (ECG) has grown from a revolutionary blueprint for change to a broad international movement driven by thousands of people, hundreds of companies, and dozens of communities and organizations.

The pocket MBA for entrepreneurial moms and women of color who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for...

You built a business that can't run without you. That's not a badge of honor. It's a trap. You started your business to create freedom. But somewhere along the way, you became the person everyone needs for every decision, every fire, every hire. You're making more money than ever and you've never felt more stuck. Your business can't outgrow you until you outgrow who you've been inside it. Operator to Owner introduces The Founder's Evolution Framework, a five-stage identity map that shows you where you are, why you're stuck, and what has to change.

Muitos de nós cultivamos habilidades aparentemente desconexas – advogados que tocam piano, médicos amantes de culinária, designers fascinados por tecnologia. Essa multiplicidade não é apenas uma peculiaridade pessoal, mas uma característica compartilhada por muitos. Leonardo Da Vinci é um exemplo famoso, mas poucos sabem que Einstein tocava violino, Shakespeare era fascinado pela ciência e Samuel Morse, o engenheiro que inventou o aparelho precursor do telefone, também era pintor e professor de belas artes.

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship...

What if the single biggest raise of your career required nothing more than a change of address? Right now, top earners in the UK and EU hand 42–50% of every pound and euro to the government before they see a single penny. After rent, healthcare, and the daily grind of high-tax living, building serious wealth feels impossible, not because you're not working hard enough, but because the system is rigged against you.

Tired of business advice that requires huge capital or a tech startup? Discover a hidden, recession-resistant economy where demand is mandated by law and success is built on expertise, not guesswork. This is your step-by-step guide to launching a profitable, low-cost business in the essential world of inspections and compliance. Whether it's real estate, environmental safety, or fire code, these "unsexy" trades offer predictable cash flow, minimal startup costs, and the freedom of being your own boss—without the glamour or the gamble.

Scale Smarter, Live Freer, and Build a Business Without Regret. What if success didn’t have to cost you your health, your family, or your happiness? In 360° Success, entrepreneur, speaker, and business leader Linh Podetti challenges the traditional definition of success — and offers a powerful alternative: a life where business growth and personal fulfillment can coexist. After building multiple successful ventures while raising a family, Linh discovered that chasing success at all costs leads to burnout, regret, and disconnection.

"Unlock the secrets to financial freedom with "How Small Online Efforts Turn Into Real Income Over Time." This insightful guidebook is your ultimate roadmap to transforming modest online endeavors into a steady, rewarding income stream. Whether you're a seasoned freelancer, a budding entrepreneur, or someone simply seeking a side hustle, this book offers practical strategies that fit seamlessly into any lifestyle. Dive into real-world success stories and actionable tips that demystify the digital landscape.

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact...

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body. The only thing scarier than a new idea is an old one. Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body...