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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos' own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: They prioritize reinvention over tradition and collaboration over ownership.

In Sailing True North, Admiral Stavridis offers lessons of leadership and character from the lives and careers of history's most significant naval commanders. He also brings a lifetime of reflection to bear on the subjects of his study—naval history, the vocation of the admiral, and global geopolitics. Above all, this is a book that will help you navigate your own life's voyage: the voyage of leadership of course, but more important, the voyage of character. Sailing True North helps us find the right course to chart.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

Quiet Girls Can Run the World tells introverts how to lead in ways that come naturally - by nurturing the talents of others, taking the time to reflect before making a decision, exercising emotional intelligence, and leaving egos at the door. In highlighting the power of "quiet" qualities, Holman also encourages us to push outside our comfort zones, so we can stand our ground in expressing our views, work well with those who have different personalities, and bring our A game to each public speaking opportunity.

Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her 30s, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep - and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.

The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc. offers an inspirational guide to leaders seeking joy in the challenge of leading others. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others.

Winning Not Fighting draws on the philosophy of Wing Tsun, an ancient Chinese martial art, to offer a profound and practical guide to achieving success at work, life and business. By explaining what these teachings reveal about decision-making, professional relationships, personal targets and positivity, it challenges some of our deepest held assumptions and forces us to unlearn many ideas that inform our current ideas on professional success. Why, for example, do we refer to business through a lens of conflict?

Penguin Business Experts: Coach Your Team is a practical guide for leaders who want to foster a culture where everyone has a chance to flourish, create and innovate while being happy and more resilient. It draws on cutting-edge, evidence-based techniques in coaching that focus on developing mindfulness and compassion in leaders, their employees and throughout their organisation with case studies of best practice from around the world.

Penguin presents the audiobook edition of Leadership written and read by Doris Kearns Goodwin, with additional narration from Beau Bridges, David Morse, Jay O. Sanders and Richard Thomas. Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the leader make the times or do the times make the leader? In Leadership, Goodwin draws upon four of the presidents she has studied to show how they first recognised leadership qualities within themselves and were recognised as leaders by others.

At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death'. Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritise reinvention over tradition and collaboration over ownership.

In Lessons from a Warzone, Al Roumani shares his very personal account of coping with the day-to-day realities of leading an organisation in dangerous and hostile conditions. His story shows how inspiration can come from the unlikeliest of places - from the timeless wisdom of merchants in ancient souks to the changing patterns of military checkpoints. During that time, not only did the bank remain robust when others faltered - it thrived and became the undisputed leading bank as people's trust in its capability to safeguard their lifelong savings strengthened.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan. September 2017. Ryanair cancels over 700,000 bookings, and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table.

In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

How are some people so much smarter than the rest of us? Where do visionary creatives and savvy decision-makers like Vincent van Gogh, Steve Jobs, Abraham Lincoln, Maya Angelou, Nikola Tesla, Marie Curie, Albert Einstein, Wayne Gretzky, Warren Buffett, and William Shakespeare get their extraordinary mental abilities? In 2021, researchers at Ohio State’s Project Narrative, renowned for collaborations with NASA, Hollywood, and Silicon Valley, announced they had the answer. They named it Primal Intelligence.

In Radical Tenderness, Gisele Barreto Fetterman courageously shares her story of power through vulnerability—from her childhood survival years as a Brazilian-American undocumented immigrant, to the prejudice she experienced in corporate and political settings, to her hardships and resilience stepping into her husband’s role when he suffered a stroke. Through it all Gisele learned that leading with tenderness—whether at the office, as a boss, or as a human being—can help us face challenges in a healthier, more authentic way, and in turn guides others to do the same.

Most of us think ambition means doing everything in our power to get what we want. But this approach costs us our health and wellbeing, and ultimately upholds oppressive systems. In The Ambition Trap, leadership coach Amina AlTai shows you how to break the cycle of overwork once and for all—and finally create the greatest, most joy-filled work of your life.

Through his deeply relatable stories and his witty and disarming voice, John Wang offers a bold, moving, insightful, and practical guide. Big Asian Energy aims to teach listeners to identify their authentic strengths and values, and to finally break through societal barriers.

In recent years, the world of politics has taken a series of disastrous wrong turns. We have witnessed leaders who can't - or shouldn't be allowed to - lead, policies that are either self-serving or don't work, and world views that are corrosive or short term. Alastair Campbell's aim in But What Can I Do? is twofold: to explain why things have gone so wrong, and to show what we can to help put them right. A mix of polemic, analysis and practical advice, this is a political masterclass from a master political commentator and strategist.