検索キーワード： 予測・戦略的計画

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.

Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a road map to creating alignment to your mission and vision to distributed teams. The Art of Alignment takes a data-driven approach to organizational alignment. When executives add purpose to engagement, coupled with measurement, your organization will experience market-leading performance.

This book is the definitive guide for leaders of high-growth organizations seeking to understand and execute the people-management principles that are essential to continued success. Andrew Bartlow and T. Brad Harris offer a practical toolkit that founders, functional leaders, and managers of people can use to rethink their practices to meet their organizations' needs.

Growing the Top Line: Four Key Questions and the Proven Process for Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author Cliff Farrah reveals the copyrighted growth strategy that he has developed over the last 20 years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.

As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance.

Balancing the short term and the long term is a perennial struggle, but new developments put boards squarely at the center of this dilemma and in need of guidance. Much of the $14 trillion of assets that firms like Vanguard, BlackRock, and State Street manage is now held in index funds, creating a huge class of permanent institutional investors. These so-called passive investors (unlike activist investors, passive investors don't have power to exit the fund) own almost 60 percent of the Fortune 500 - and they have found their voice.

The ever-increasing pace of change in today's organizations requires us all to understand and quickly adapt to constant shifts in the way our companies operate and how work gets done. Developing your own and your team's learning agility will keep your skills fresh, and help you stay flexible, grow from mistakes, and successfully respond to unexpected challenges.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

Oleg Konovalov - an acclaimed global thought leader - draws together in one volume in-depth interviews with 19 extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

It's easy to get caught up in the day-to-day demands of your current job and lose sight of the big picture, but with a typical career spanning fifty years or more, you do so at your own peril. It's up to you to chart your own course to professional success. We've combed through hundreds of articles in the Harvard Business Review archive and selected the 10 most important ones to help you develop yourself, make the right career moves, navigate inevitable detours and disruptions, and turn your professional dreams into reality.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow while your competitors stumble. This book will inspire you to: harness your resources to pull through a pandemic; learn the right lessons from previous recessions; minimize pain while cutting costs and managing risk; foster a healthy culture during anxious times; make smart moves to protect your own job; and seize the opportunity to innovate and reinvent your business.

Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

The future of work swept in sooner than expected, accelerated by COVID-19, creating an urgent need for new maps, new mindsets, new strategies - and most importantly, a trusted guide to take us on this journey. That guide is Jeff Schwartz. A founding partner of Deloitte Consulting's Future of Work practice, Schwartz brings clarity, humor, wisdom, and practical advice to the future of work, a topic surrounded by misinformation, fear, and confusion.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Going from small business to successful start-up to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000, only 5,000 had the right systems in place to go from successful to scalable.

In the long run, economies grow. Over the shorter-term business cycle, economic activity contracts and expands. From Main Street to Wall Street examines both the long-run relation between economic growth and stock returns and the shorter-term business-cycle relation. It examines the complex relationship between the economy and the stock market, and guides listeners through the fascinating interaction between economic activity and financial markets.

In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices....