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Starbucks, una de las marcas más reconocidas y admiradas del mundo, transformó por sí solo el servicio ordinario de la venta del café en un fenómeno cultural, como resultado de las prácticas ejemplares de liderazgo de la empresa. Joseph Michelli, autor del Wall Street Journal, USA Today y el superventas de BusinessWeek, The Starbucks Experience, explica que el éxito internacional de Starbucks comienza con una promesa: inspirar y nutrir el espíritu humano: una persona, una taza y un vecindario cada uno a la vez.

Denken Sie auch manchmal, dass Sie sich mehr Zeit für das Thema "Strategie" nehmen sollten, doch das operative Geschäft hält Sie davon ab? Achtung: Wer sich heute nicht angemessen mit der Strategie beschäftigt, hat eventuell morgen kein operatives Geschäft mehr, welches ihm die Zeit für derartige Überlegungen raubt. Eine gute Strategie ist das Fundament für langfristigen Erfolg. Erfahren Sie in diesem Ratgeber, wie Sie gemeinsam mit Ihrem Team und mithilfe ausgewählter Methoden Ihre Situation analysieren, eine motivierende Vision formulieren und eine Erfolg versprechende Strategie dafür entwickeln.

Scaling Up se enfoca en las cuatro áreas de decisión más importantes que cada empresa debe manejar correctamente: Equipo, Estrategia, Ejecución y Efectivo. El libro incluye una serie de nuevas herramientas, entre las cuales destacan el famoso Plan Estratégico de Una Página y The Rockefeller Habits Execution Checklist™ (Lista de verificación de los Hábitos de Rockefeller), las cuales más de 40000 empresas en todo el mundo han utilizado para lograr una expansión exitosa de sus compañías.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

The South African Special Forces achieved exceptional results with small groups of elite soldiers instead of larger, conventional teams. The Team Secret shows that the same principle applies to the business world – a small team has a greater chance at completing projects efficiently, within a budget and on time. Teams, rather than individuals, form the DNA of many companies, and they play a pivotal role in achieving strategic and financial success. Like Special Forces teams, they must function as a well-oiled machine firing on all cylinders.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Der Entscheidungsforscher Philip Meissner weiß: Entscheiden kann man lernen. Wenn man es mit Methode angeht, funktioniert es leicht und schnell - gerade bei Entscheidungen von großer Tragweite. In seinem Hörbuch bringt er die Strategien auf den Punkt, die souveränes, nachhaltiges und selbstbewusstes Handeln möglich machen. Egal wie groß die Konsequenzen: Dieses Hörbuch befördert Sie raus aus der Endlosschleife des Abwägens zwischen Für und Wider! In sieben Schritten treffen Sie ab sofort die beste Entscheidung!

With vast experience in lecturing on Indian philosophy and leadership at international conferences and universities, Harsh Verma provides an enlightening account of the leadership skills that we can learn from one of the most popular Hindu deities.

The future is big right now - for perhaps the first time, our society is more focused on what is going to happen in the future than what is happening right now. In Trees on Mars: Our Obsession with the Future, cultural critic and indie entrepreneur Hal Niedzviecki asks how and when we started believing we could and should "create the future." What is it like to live in a society utterly focused on what is going to happen next?

How did Circuit City go from a Mom and Pop store with a mere $13,000 investment, to the best performing Fortune 500 Company for any 15-year period between 1965 and 1995, to bankruptcy and liquidation in 2009? What must leaders do not only to take a business from good to great, but to avoid plummeting from great to gone in a constantly evolving marketplace?

For thousands of years, the Bhagavad Gita has inspired millions of saints, leaders, scientists, philosophers and ordinary people around the world. In this quick read, Vimla Patil draws valuable success mantras from the philosophical text that are sure to take your life to the next level.

Indian Innovators traces the journey of 20 dynamic individuals who have created cutting-edge products with global mass appeal. Each innovator comes from a diverse background - from those who hold PhDs to those who have had no formal education! Despite this difference, what unites them are their passion for innovation, the grit with which they have fought adversities and their vision for a better world.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.

Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

How "Aha!" really happens....When do you get your best ideas? You probably answer "At night" or "In the shower" or "Stuck in traffic". You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action - a strategy. This new book by William Duggan is the first full treatment of strategic intuition.

The Cluetrain Manifesto is all the buzz. This iconoclastic look at business in the Internet age has a special eye for debunking old views of customers and service. Download and listen now - an audible.com audio exclusive.
Plus, check out the rants of Cluetrain co-author Christopher Locke, a.k.a. RageBoy.

Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Obwohl Eigeninitiative eine wichtige Fähigkeit im Berufsalltag des 21. Jahrhunderts ist, gab es bislang kaum fundierte Managementliteratur darüber. Diese Lücke wird nun endlich geschlossen: Wiegel und Frese zeigen den Zusammenhang zwischen Eigeninitiative und Unternehmenserfolg und erklären, wie die Autonomie der Mitarbeiter systematisch gefördert werden kann und muss. Ein mit zahlreichen Praxisbeispielen gespickter Leitfaden für Führungskräfte, die ihre Mitarbeiter zu mehr Eigeninitiative anleiten und ihnen mehr Effizienz und Zufriedenheit beim Arbeiten ermöglichen möchten - denn nur so kann ein Unternehmen langfristig erfolgreich sein!