検索キーワード： 予測・戦略的計画

El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comunicación y la mente del consumidor. Para que nuestro producto no se vuelva invisible entre unas opciones cada vez más numerosas debemos hacerlo extraordinario, diferenciarlo y lograr que la gente se fije en él como si fuera una Vaca Púrpura.

Les meilleurs conseils en matière de négociation, applicables à tous les domaines de nos vies quotidiennes, de la part de Laurent Combalbert et Marwan Mery, deux négociateurs reconnus internationalement.

The Financial Times Guide to High Impact Negotiation provides a comprehensive and strategic roadmap to the whole negotiation process from preparation to execution. Follow the practical steps to complete negotiation successfully, build relationships, and finalize your deal.

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

If you’re not operating with Organizational Velocity, you’re getting lapped and don’t even realize it. Business as usual? Established organizations are being disrupted as nimble upstarts cross long-established competitive moats with increasing ease. The status quo needs to be blown up. In Organizational Velocity, veteran UPS executive Alan Amling distills five years of research and three decades on the front lines of Corporate America to reveal a fundamental truth…

A recession-proof framework that lays out strategies to not only survive but thrive, allowing you to skip the angst and get right to growing your business regardless of economic conditions. The book is broken into seven strategic sections—mindset, security, operations, offer, sales, and financials. At the end of each section, there are 100 tactical action items you can explore, experiment with, and immediately implement. With each tactical implementation, your business will be that much stronger and on the road to long term resiliency and success.

A team of pioneering decision and AI strategists delivers a digestible and hands-on resource for professionals at every part of the decision-making journey. The book discusses the latest technology and approaches that bridge the gap between behavioral science, data science, and technological innovation. Discover how leaders from various industries and environments are using data and AI to make better future decisions, taking both human as well as business factors into account.

In the 1990s, nobody in Russia stood above Boris Berezovsky – not even the President of Russia. He built his estimated fortune of $40bn with interests in oil, media, banking, and aviation by cutting deals with bureaucrats and fellow businessmen, rapidly intimidating and charming his way to wealth. After a change of guard in the Kremlin in the early 2000s, newly elected President Vladimir Putin began to view his former friend and ally Berezovsky as a billionaire run amok and as a danger to his own power.

Sales is the oxygen of every organization, whether it be a company, charity or not-for-profit. So it logically follows that "Why should I choose you?" is the single most important question an organization must answer in order to survive and thrive. This book describes a process over 400 leaders have used to define the ONE thing, at their core, that makes them uniquely remarkable–in 7 words or less. This short expression of your organization's root value does a number of critical things for you:

We explore various proven methods of implementing AI within your organization, drawing inspiration from the principles advocated by esteemed scholars such as Chris Argyris, Michael Porter, and Larry Greiner. We will examine top-down approaches, where leadership drives AI adoption throughout the entire organization, as well as bottom-up approaches, empowering individual employees to explore and implement AI solutions in their daily work.

We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you learn the most important ideas in leadership and management, feel confident in your business classes, and be ready to thrive in any role you take on. This book will inspire you to: succeed by playing to your strengths; learn to be more persuasive; give killer presentations; perfect your business-writing skills; find your authentic voice and leadership style; and build a purposeful career.

Wieso unterwerfen wir uns den Zielen von Technologieführern, die wir nicht gewählt haben, und denken, dabei handele es sich um Fortschritt?, fragen die zwei MIT-Professoren und Bestsellerautoren Daron Acemoglu und Simon Johnson. Die verbesserte Landwirtschaft im Mittelalter, später die industrielle Revolution und heute die künstliche Intelligenz - im Laufe der Geschichte wurde der technologische Wandel stets als Haupttriebkraft für das Gemeinwohl angesehen.

Create the Future is an exciting guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The bestseller is loaded with the same tactics, tools, and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs, and NASA.

Start making choices now that serve your desired future. Today’s fast-paced and radically shifting business world means that many leaders, even those considered successful, are simply navigating urgent tasks with little to no strategy. In Strategy to Action, award-winning educator and coach Keita Demming of The Covenant Group presents an innovative and deceptively simple tool to help business professionals unite their short-term tactics with their long-term goals.

"El cofundador de Waze, Uri Levine tiene uno de los más escasos rasgos del emprendedor: tiene las habilidades y la persistencia que le han permitido lanzar múltiples empresas exitosas, combinadas con la consciencia de cómo lo hizo. En Enamórate del problema, no de la solución, comparte...

Generative Leadership to Thrive unfolds as a journey, guiding leaders through a pathway that does not merely seek to navigate through the industrial revolutions and the VUCA environment but also to thrive amidst them.

This book will teach you the steps of the PB&J Business Strategy, and help your company organize around a cause and set up a plan in under a week. The benefits for your business include positive energy, free publicity, new opportunities, collaborations, implementations, innovations, and efficient execution of every component of the plan.

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits.

Conoce las herramientas que llevaron a estas tres hermanas a ser empresarias exitosas con reconocimiento internacional, con mínimo capital ¿Sabías que grandes empresas, como Amazon y GoPro, iniciaron con muy poco capital? Con buenas herramientas y mínimas cantidades de dinero es posible...

A través de ocho fascinantes y reveladores casos, los expertos de Wharton exploran el desempeño de Hyundai, LinkedIn, Sequoia Capital, InMobi, Norwegian Cruise Line, Zegna, Intel y Amazon en territorio chino. Con base en un marco de referencia con criterios bien establecidos, ofrecen una guía para las compañías que buscan sumar a sus utilidades la enorme demanda de 1 400 de millones de chinos. Además, responden cuatro preguntas críticas: ¿Qué factores explican el éxito (o fracaso) de las empresas extranjeras que entran a China?