検索キーワード： 予測・戦略的計画

Brought to you by Penguin. Gold (noun): A precious, yellow metal, prized for its beauty. Inert, immune to corrosion, highly malleable though with little utility. Seen as pure wealth. The definitive biography of the metal that has shaped our world – and may yet determine its fate. The Secret...

NEW YORK TIMESBESTSELLER #1 WALL STREET JOURNALBESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. "Groundbreaking." ―Daniel H. Pink, New York Times...

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

Escrito hace más de dos mil años en una China dividida por la guerra, El arte de la guerra sigue siendo uno de los libros más influyentes jamás escritos sobre estrategia, liderazgo y toma de decisiones. Más que un tratado militar, esta obra fundamental de Sun Tzu es una profunda reflexión...

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest...

Эта аудиокнига — о том, что происходит с компанией, когда рынок перестает быть драйвером роста. Внешняя среда стабилизируется, привычные управленческие решения дают все меньший эффект, команда постепенно теряет фокус и энергию — так проявляется стагнация. Она не похожа на кризис, но требует более точного и системного подхода, чем период активного роста.

You know you need a strategy. But what do you do on Monday? There's no clear company strategy to work from. The exec review is in two days. Your team is stuck arguing about the same roadmap items every week. And everyone expects you to "be more strategic"—but nobody has shown you how. The...

Most direct selling companies that lost momentum never understood what created it in the first place. They attributed their growth to the wrong variables, and when the variables shifted, the momentum evaporated. The leadership teams who had taken credit for the rise were left staring at declining revenue, unable to recreate what they thought they had built. Why Direct Selling Companies Crash is the first analytical teardown of how this industry actually works.

Zamień codzienne gaszenie pożarów w przewidywalne skalowanie biznesu dzięki skutecznemu systemowi wyznaczania celów. Kiedy brakuje ci czasu, a zarządzanie zespołem przypomina walkę o przetrwanie, potrzebujesz praktycznego i uporządkowanego planu działania. Ten audioprzewodnik pokaże...

当灵感无法转化为营收，盲目扩张只会加速死亡，你需要一套结合创意思维与商业验证的系统工程，将好点子淬炼成持续盈利的出众品牌。无论你是正处于迷茫期的初创者，还是深陷增长瓶颈的操盘手，打破僵局的关键都不在...

当铺天盖地的技术炒作让决策陷入迷茫，这套专注硬核业务指标的AI数字化转型法则，将助你精准砍掉试错成本，重现商业战略的真实ROI。面对高企的预算压力与模糊的技术蓝图，许多高管在盲目跟风与停滞不前之间痛苦拉扯...

当宏大的业务增长目标屡屡沦为空洞的口号，你需要的是一套能让团队告别盲目执行的商业实战闭环。每天被繁杂的日常运营裹挟、看着业绩起伏只能祈求运气的焦虑感，是时候彻底终结了。这里没有悬浮在空中的高深理论，...

当人工智能浪潮无情冲击现有业务时，真正的挑战并非技术本身，而是如何带领充满焦虑的团队跨越抵触心理，完成组织的智能化转型。抛开空洞的流行语，这里为你提供一套直击管理痛点的行动指南。结合贴近现实的职场沙...

当你的心血之作在激烈的市场竞争中被淹没，如何用精准的产品定位瞬间抓住客户的注意力并促成购买？在这个信息过载的商业环境中，好产品如果无法清晰传达核心价值，就注定会被受众无情忽略。这套务实直白的营销方法...

当算法逐渐渗透企业管理的每个角落，决策者如何驾驭人工智能完成精准的战略落地，而不沦为盲从数据的附庸？面对极高的试错成本与复杂的商业博弈，构建一套兼具效率与严谨的决策护城河，已成为企业领航者的生死必修...

What Are You Building—and Will It Last? Purpose is not a mission statement. It is not a brand. And it is not something you find—it is something you build deliberately for the benefit of others. In Built on Purpose, Ken Polk—founder of one of the nation’s leading family wealth management firms—draws on more than two decades of guiding families and organizations to offer a deeply human exploration of what it means to build something that truly endures.

AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.