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The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.

Scrum—an organizing approach that exposes work progress and quality—is used all over the place in software development, but it's not just for coders. Scrum For Dummies shows you how scrum can improve performance regardless of your industry or project. You can even use scrum to get tangible results in your personal projects—prepare for retirement, organize travel, and much more. Plan goals, releases, and sprints for all aspects of business and life. With Dummies, you'll learn how to work flexibility and collaboration into anything you're doing.

Gorilla in the Cockpit offers a revolutionary way to understand megaproject failures. It opens the black box to reveal the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human.

Many companies have attempted to implement popular methodologies (think Six Sigma, Agile, SCRUM, etc.) in a bid to enhance communication with remote workforces and technical vendor teams.

Construction Scrum: How to Deliver Projects Easier, Better, and Faster is the first practical guide for construction professionals to implement the Scrum framework in the construction industry.

The Sprint reflects an experience from life on a scrum team. Walking through the mandatory and optional scrum ceremonies as documented in The Scrum Guide. Experiences of scrum team life will differ across the world. For people who have never been on a scrum team, you will get a clear insight into a singular experience and the everyday runnings. And for those scrum team regulars, you will relate to and perhaps chuckle at what you are about to listen to.

The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.

In Project Management QuickStart Guide, author, speaker, trainer, and project management expert Chris Croft draws on his 30+ years of experience to deliver a comprehensive guide for would-be project managers, experienced project planners, and everyone in between.

Welcome to the first edition of The Diversity, Equity, and Inclusion Mindset in Project Management. This guide offers a comprehensive roadmap for project managers to cultivate an equitable team environment. It focuses on eliminating barriers to opportunities and creating an inclusive space where every team member feels welcomed, valued, respected, and fully engaged.

In the fast-pace world of technologies in Silicon Valley, everyone wants to make it big without thinking about the odds. And yet, this can lead to a toxic rat race where no one really wins.

Another project management methodology is called “scrum.” When the two are combined, it automatically improves the overall results of any team. It also ensures that the team is functioning in a way that enables continuous collaboration, cooperation, and innovation.

It’s Monday morning, you get to the office, and before you are even at your desk your boss tells you that once again the objectives of your project have changed and so has the deadline. You have been assigned as the manager of a massive company project and the challenges are just beginning.

Do you want to become a better project manager? What skills can you improve to do your job more efficiently? How can you implement an agile methodology to improve your team’s productivity? What mistakes should you avoid while managing your team or a project? Do you want to discover the answers to these questions? If yes, this is the perfect book for you! You need better and newer project management methodologies to ensure this doesn’t happen. One such management methodology is Agile.

In Come Up for Air, you’ll discover the CPR® Business Efficiency Framework, a proven system for leaders, managers, and teams to maximize their performance and reduce overwhelm by using the right tools in the right way, at the right time. The end result? More output, less stress, happier employees, and the potential to gain an extra full day per week in productivity to use however you’d like.

Bob DeKoch and Phil Clampitt draw on their years of innovative practice and research to describe how leading with care enriches people and transforms organizations in our challenging times.

This book will teach you how to use the Scrum method of project management, which uses short sprints and constant feedback from your team members to help you stay on track and deliver your project on time. It's full of practical advice and easy-to-follow steps that can be applied to any project, from small to large.

CONOCER QUÉ ES UNA CADENA DE SUMINISTRO Y CÓMO FUNCIONA ES UN REQUISITO CLAVE PARA EL ÉXITO DE CUALQUIER NEGOCIO. EL SIGUIENTE PASO ES IDENTIFICARLA Y OPTIMIZARLA.

For close to three decades, Fundamentals of Project Management has helped managers tackle the complexities of the job. Succinct and easy to digest, this handbook simplifies concepts, answers questions, and helps tame the chaos that can erupt as projects move from planning to completion. The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide, 7th Edition.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

Risk management has become a standard part of the strategic tool kit, providing leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate high flexibility and resilience will have the competitive advantage and the ability to thrive where others fail.