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What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

This is book three in a three-book biographical series about the fascinating life of John Croft (1807-1883)--a soldier in Great Britain's first Anglo-Burmese War (1824-1826), treated in the book, John Croft in Burma (Amazon, 2018, ISBN 9781790872336), a business magnate in Sydney, Australia, from 1843 to 1859, treated in the book, John Croft, Aussie Tycoon (Amazon, 2020, ISBN 9798565973303), and a wealthy gentleman with two named estates in Victorian England, from 1860 to 1883, which is treated in this book, John Croft Back in England (Amazon, 2023, Kindle ISBN 9780988476882).

Tech entrepreneur Steve Larsen explores the threads he’s woven together to create an extraordinary life: family bonds lost and found, a pioneering career in Silicon Valley, a lifelong search for meaning, a passion for speed and adventure and a remarkable resilience through health battles that would have stopped most people cold. From wrestling bears to co-founding companies that helped birth modern e-commerce, from racing motorcycles across continents to surviving three open-heart surgeries, Larsen reveals how to embrace life’s full spectrum of experiences.

What if your most remarkable transformation came not from strategy or success but faith, love, and a will to start over? All of a Sudden: The Life of an Entrepreneur has the correct answer to this crucial question. A powerful, emotionally rich, and deeply human memoir- an unforgettable journey through heartbreak, hardship, hustle, and happy hope. Born the eleventh of thirteen children in war-torn Vietnam, Richard Du's childhood tasted tragedy; he faced poverty and felt the gravity of loss.

From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part. This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition.

Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Febbraio 1841. Il tribunale di Vicenza è gremito di uomini e donne giunti ad assistere al processo a Lorenzo Sella, un operaio del Lanificio Rossi che ha accoltellato a morte il suo caporeparto dopo un diverbio. Inaspettatamente, anziché scagliarsi contro Lorenzo, il giovane Alessandro ne prende le parti, e accusa il padre e la classe dirigente di questo e molti altri delitti. La sua visione di un'industria più giusta, che guarda al profitto senza perdere di vista il benessere dei lavoratori, ha lasciato nella Storia un'impronta indelebile.

The Concierge offers listeners a glimpse into the extraordinary world of Adnan Öner, who began his journey in hospitality as a young pageboy at Hilton Istanbul Bosphorus Hotel—the city's first and only five-star hotel at the time—while still in middle school. What began as a summer job blossomed into a lifelong passion, culminating in a remarkable 48-year career.

Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world's largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.

Closely related to one of the world's wealthiest families, Mary left her seaside home in England in 1844 to follow her husband, Dr. Christopher Rawson Penfold, to South Australia. Mary and Christopher settled on a farm in the Adelaide Hills, and as Christopher made his rounds visiting patients on horseback, Mary tended grapevines and planted in the garden beside their stone cottage, The Grange. At first, the wines Mary made were used as tonics for patients, but at a time when women were often excluded from commerce, Mary transformed her cottage industry into an empire.

Behind the Persona: Unmasking Icons – MrBeast (Jimmy Donaldson) is the definitive biography of the world’s most watched philanthropist, viral video visionary, and algorithmic mastermind. With over 270 million YouTube subscribers and a digital empire spanning food brands, global charities, gaming, and consumer products, Jimmy Donaldson—better known as MrBeast—has become a new kind of icon: equal parts entertainer, entrepreneur, and enigma. But who is the man behind the stunts, giveaways, and million-dollar videos?

Un récit motivant et plein de bienveillance qui aidera les mamans à croire en elles, en leurs projets et à trouver la parfaite harmonie entre vie familiale, accomplissement professionnel et personnel.

He had no degree, no license, no product. Yet Jeffrey Epstein ended up with a $77 million mansion, a private island, and a guest list that reads like the boardroom of the world. The Financier isn’t a biography — it’s an autopsy. This is the story of a man who didn’t just game the system… He revealed it. From classrooms he shouldn’t have taught in to courtrooms that let him walk, this book follows the network that built him, protected him, and quietly erased the evidence when things got too loud. This isn’t about one predator.

Гэри Стивенсон – британский экономист, в прошлом валютный трейдер американского Citibank. Окончил Лондонскую школу экономики и выиграл карьерный конкурс под названием The Trading Game (Торговая игра). Бешеные деньги и ежедневный стресс привели трейдера к нервному истощению, и он вступил в схватку с транснациональным гигантом за выход из бизнеса. Гэри победил, защитил диссертацию в Оксфорде, стал активным борцем против неравенства и написал искреннюю и захватывающую историю своей жизни.

What if the sales job that was supposed to changed your life ended up breaking your soul? 'The High Road' is a true story, names changed, truths intact. About one spring inside a door-to-door sales cult that promised purpose, power, and paydays... but delivered something far stronger. James Johnson didn't john Astra to make friends. He joined to win. To out work, outhink, and outlast everyone. What he didn't expect was to watch cracks form from the inside. The manipulations, the blind loyalty, the pressure disguised as passion.

From $5 workdays and assembly lines to failed jungle utopias and antisemitic newspapers, Ford traces how one man’s obsession with control rewired labor, society, and even ideology. Henry Ford didn’t just manufacture vehicles — he mass-produced a system where people became parts, mobility became dependence, and efficiency became the highest virtue. Along the way, he inspired nations, built empires, and — whether he meant to or not — lit sparks that helped fuel one of history’s darkest regimes.

A must-listen business biography from Stephen B. Siegel, chairman of global brokerage for CBRE, the world’s largest real estate firm.

Beatrice Dixon, cofounder and CEO of The Honey Pot Company, shares the powerful story of how trusting her dreams—and her inner voice—led her to build a groundbreaking wellness brand. The Honey Pot Company was born from a literal dream, in which Dixon’s late grandmother shared a recipe for an herbal remedy. When Dixon woke up, went to her kitchen, and formulated what would become the brand’s first product.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

סטיב ג'ובס, ממציא, חדשן, פורץ גבולות ואיש חזון, היה אחד האנשים המשפיעים ביותר בדורנו, האיש ששינה כליל את עולם המחשבים והמוזיקה כפי שאנו חווים אותו. ספר זה מזמין אתכם...