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Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals...

In Did We Say That Out Loud? Jane Garvey and Fi Glover offer a series of essays interspersed with the waspish asides for which they are beloved, with witty musings on their lives, from pet deaths and garden hose repairs to the gender pay gap and the trouble with HRT patches. Their book promises to take mid-life by its elasticated waist and give it a brisk going over with a stiff brush. At a time of constant uncertainty, what we all need is the wisdom and experience of two women who haven't got a clue what's happening either.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

Are you aware that C Programming is one of the most popular and most commonly used programming languages today? Did you know many expert developers started with learning C in order to become knowledgeable in computer programming? Were you aware that grade schools and high schools have begun implementing C Programming in their curriculum's? If you are having doubts learning the language, do not! C is actually easy to learn. You do not need to spend years training to become a master of this language.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. 

The world of content creation has changed forever. You no longer need expensive equipment, celebrity status, or years of experience to build a loyal audience online. Today, ordinary creators are growing rapidly on TikTok, Instagram, YouTube, and other platforms by understanding one thing most people overlook: attention is the new currency.

Penguin presents the unabridged, downloadable, audiobook edition of The Organized Mind by Daniel Levitin, read by Luke Daniels. 'Thought-provoking and practical ... Good advice based on sound neuroscientific principles' Sunday Times In The Organized Mind, New York Times and Sunday Times...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Come take a joyous journey with Joe Marler as he introduces you to every aspect of his life post-rugby and (almost) everything that's going on in his head. A hugely entertaining and funny romp of a book. Joe Marler’s brain works like no-one else’s. Goes to places others cannot go. Gets stuck...

ChatGPT Content Cashflow: Turn AI-Powered Social Media Posts into a Profitable Business is your practical, step-by-step guide to building a lean, scalable online income stream using AI. This audiobook breaks down how everyday creators, side hustlers, freelancers, and entrepreneurs are leveraging AI tools to produce high-engagement content and convert attention into revenue.

You're posting every day, burning hours on captions, hashtags, and editing — and your content still dies with 47 views. Meanwhile, some 22-year-old with half your knowledge is blowing up on every platform. The difference isn't talent. It's that they're using AI and you're not. Here's what nobody tells you about social media marketing in 2025: doing it manually is no longer "the hard way." It's the losing way.

Leer bloggen als een pro met authenticiteit, focus en toewijding, en maak jouw succes binnen handbereik met praktische tips en inzichten.

Un manifiesto contra las narcotizantes rutinas que llevamos a cabo en la red como sinónimos de vida. En las próximas décadas nos enfrentaremos a un mundo poscapitalista: una sociedad inmersa en el ininterrumpido consumo tecnológico; una tierra chamuscada, llena de plástico y pesticidas; una...

La obra del autor de Papeles de Facebook, la serie del The Wall Street Journal que destapó el mayor escándalo de esta década Un libro intrigante que nace de uno de los reportajes de investigación más impactantes de los últimos tiempos, Papeles de Facebook, y que es a la vez un ejercicio...

Technology is everywhere. Now it finally makes sense. Most of us use AI, social media, and the internet every single day — but very few of us were ever taught how any of it actually works. Why does your feed show what it shows? Who is making money every time you scroll?

From hyper-realistic deepfakes and AI-generated voices to fabricated articles and viral misinformation, digital technology has blurred the boundary between truth and illusion. From Illusion to Insight confronts this credibility crisis head-on, offering listeners a clear, structured framework for navigating the modern landscape of digital deception. This book does not merely warn about fake content—it explains how it is built.

Today’s fact-checkers assure us that they analyze speech without fear or favor and promise to hold powerful politicians and pundits to account when they lie to the public. It turns out that they themselves are often among the biggest liars in our larger political dialogue. Presented with claims or facts that are inconvenient for the dominant media narrative, fact-checkers slant their rulings.

Turn your podcast into a profitable business without spending a dollar on advertising or hiring expensive marketing teams. Podcast to Profit with AI and Zero Dollar Marketing is your complete step-by-step playbook for building, growing, and monetizing a successful podcast using cutting-edge artificial intelligence tools and proven organic marketing strategies. Whether you're just starting out or sitting on dozens of unmonetized episodes, this book reveals exactly how to transform your show into a consistent income stream.

TikTok has quietly evolved into one of the world's largest e-commerce platforms, where millions of buyers scroll, watch, and purchase in real time every day. Unlike traditional online stores where products sit waiting, TikTok live shopping creates instant urgency, authentic connection, and explosive conversion rates all at once. Smart sellers are going live right now and walking away with thousands of dollars in single sessions, and this book reveals exactly how they do it.