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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

TikTok boasts 1.6 billion active users worldwide and wields unprecedented power over culture, politics, and commerce, making its addictive algorithm the greatest prize in America’s technological cold war with China. In Every Screen on the Planet, Harvard-trained lawyer and investigative journalist Emily Baker-White charts TikTok’s rise from the Chinese founders’ ambitions to its emergence as the world’s most valuable startup—and a potential surveillance and propaganda tool for strongmen—to the dramatic events surrounding its ban and tenuous resurrection in January 2025.

Master organic social media growth in 2025! Are you tired of wasting money on paid ads with minimal results? Ready to build a genuine, engaged following across all major social platforms without spending a dime on advertising?

Social media doesn’t have to feel overwhelming. You just need a smarter way to approach it. Social Media Made Smarter is your real-world guide to building a time-saving, repeatable system for showing up online with confidence. Whether you’re a solo entrepreneur, service-based business, or small business owner wearing all the hats, this audiobook gives you clear steps to create content that works, without burning out.

Do you create great content but struggle to get noticed? Are you tired of chasing views without building real connection—or income? Content That Captivates is your clear, practical roadmap to mastering the art and science of going viral while building a loyal audience that truly cares.

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

This guide from two successful influencers offers strategies for successful influencing and aligning content creation with your interests and career goals.

A collection of valuable tips to better manage your online presence.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky for Dummies serves as your guidebook to navigating the new platform.

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis. This book provides practical, actionable strategies for repairing your image, regaining trust, and transforming online misfortunes into opportunities for growth.

In a digital landscape dominated by shifting algorithms and artificial intelligence, how do you create authentic connections that transcend platforms and technological changes? Robin Nathaniel, social media strategist and TEDx speaker, presents the SYNC Method, a revolutionary framework for maintaining humanity in your digital presence.

Join Alex, Mike and Hask as they unlock the vault and tell the stories of their most treasured days in rugby. With almost 60 years in the game between them this book is about the days you’ve never heard about, the games that mean the most to them and the dramas they’d almost forgotten. It’s about the heroes who did things that are best forgotten let alone be told and the enduring love for the wonderful game of rugby.

In a world where social media permeates nearly every aspect of life, Making Sense of Social Media is your essential guide to understanding and thriving in the digital age. Whether you're a casual user, a business owner, or simply curious about the impact of social platforms, this book provides a clear roadmap through the complexities of online communication.