検索キーワード： インターネット・ソーシャルメディア

Storytelling has been around for centuries and has evolved its medium through many years. From singing songs and poems in the olden days to television, films, Over-the-Top media (OTT), and now podcasts. A podcast is “a program (as of music or talk) made available in digital format for automatic download over the Internet” (Merriam-Webster).

見込み客を煽る時代遅れのマーケティングはもう止めにしませんか？

At Home With the Buckleys is one couple's take on the wild ride that is modern marriage, parenting and adulting. Told from both sides, Clair and James share a collection of hilarious stories and comedy excursions from their early lives, years of cult TV fame, having children and setting up their YouTube channel.

Los influencers son personas comunes y corrientes que se han ganado una gran cantidad de fieles seguidores debido a su experiencia y transparencia. A diferencia de las celebridades, que se han convertido en influencers gracias a la fama “heredada” de otros medios como el cine, la televisión o los deportes, los influencers tal y como los entendemos hoy lograron su popularidad por un sólo motivo: la valiosa información que comparten con sus seguidores.

Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever. Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life.

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

Nowadays, people do not just go on YouTube to watch some funny clips of people falling down, cute cats purring, or babies hilariously laughing. It has grown into an extensive platform for the distribution and exchange of valuable information—from makeup tips and cooking to practically anything under the sun. YouTube is now known to be a great way to be famous and earn money just by making videos from the comfort of your bedroom. By learning the strategies mentioned in this book, you will be able to put them into practice and start working your way up to building your career.

Welcome to TikTok 101, a guide that will take you through one of the currently most-popular social media platforms, TikTok. Known primarily for its dance challenges, editing, and voice dubbing features, TikTok makes video creation accessible to anyone—from beginners to experienced users. But what exactly is TikTok? By definition, it’s a platform where users (can) create videos that can last up to 10 minutes. By consistently engaging with your audience through videos, you create a digital community that eventually allows you to monetize your content, should you wish to.

¿Ha tenido dificultades para familiarizarse con el mundo de los pódcast? ¿Quiere divertirse haciendo pódcast y que le paguen por ello? Ha llegado el momento de tener una perspectiva diferente sobre todo lo relacionado con los pódcast. Como creador de contenidos, su tiempo, esfuerzo y recursos son demasiado valiosos para desperdiciarlos en técnicas que no funcionan. Ha llegado el momento de hacer un alto en el camino y planificar un nuevo enfoque. Este minucioso libro le guiará a través del proceso de crear un pódcast, distribuirlo y obtener beneficios de él. ¿A qué espera?

The world is tuning in to podcasts. Success with Podcasts is the complete guide to starting, producing, marketing, and making an income from your podcast. This book will get you started in the sometimes daunting world of becoming a podcast host and producer. The advice found within will help in choosing the right equipment, finding your niche, planning an episode through, assisting in the best approaches to marketing, and giving guidance on how to generate an income from your show. Hear about the latest podcasting trends and audience demographics.

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

Content is a crucial factor in the success of any website. Publishing content on a regular basis will bring traffic to your site. When it comes to content marketing, it is imperative to develop a complete and detailed blueprint to ensure that your company will see a substantial return on its marketing investment. In this audiobook, you will learn valuable tips from writing and rewriting, to how to curate your current content. Discover important information you need to know regarding writing content and how to earn a massive income from it.

YouTube has over two billion users. So no matter what field your business operates in, that’s a huge market for you to take advantage of. The secret to making an impact is to stand out early on. And The YouTube Blueprint will show you exactly how to do just that—play by play. YouTube is a gold mine of opportunity for every small business owner. So if you want to stand out from the crowd and make sure your brand is a name people will never forget, then you need this audiobook today!

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.

Cellphones have become a fact of life, with children as young as eight (yes, eight!) getting their very own “devices.” Such boundless access means our kids are in nearly constant contact with technology that was designed specifically for adults. And they’re doing so without any type of road map. Enter First Phone: the essential audiobook that apprehensive parents can confidently hand to their kids to listen to as they begin their journey into the digital world.

Successful technical blogging isn't easy, but it also isn't magic. You can attract and keep an audience of loyal, regular readers, get more users for your start-up or open-source project, or simply find an outlet to share your expertise. This book is your blueprint with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. People often find success by teaching what they know, and blogging is a reliable path to doing just that. The problem is getting it right.

If your podcast doesn’t have as many listeners as you want, you have an important decision to make. You can keep doing what you’re doing (and continue to be ignored). Or you can make a few, simple changes to your existing podcast and create episodes designed to grow your audience. This book guides you, step-by-step, through 101 different episode templates that are easy to follow and proven to attract listeners. It explains exactly why these episodes work to build and strengthen an audience and why they’ll work for you. If you want more podcast listeners, this book is for you.