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注目は正義だ!配信する者と見る者がおりなす歪んだ共犯関係とは?SNS社会の闇に迫る渾身のルポ

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

As traditional marketing tactics continue to falter in today’s business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot.

Join Alex, Mike and Hask as they unlock the vault and tell the stories of their most treasured days in rugby. With almost 60 years in the game between them this book is about the days you’ve never heard about, the games that mean the most to them and the dramas they’d almost forgotten. It’s about the heroes who did things that are best forgotten let alone be told and the enduring love for the wonderful game of rugby.

This book considers the complex and often contradictory relations that are forged between boredom and everyday media use in the twenty-first century and demonstrates how networked media have developed new technical means of capitalizing on boredom's state of suspension to make it into a source of value creation.

This book doesn’t focus on the latest tricks or fleeting updates. Instead, it revisits the early practices and ideas that shaped YouTube in its beginning, bringing back what creators once relied on. If you’re looking for cutting-edge news or the newest algorithm hack, this book is not for you. But if you want to rediscover the timeless foundations that still apply today, you’re in the right place.

So nutzt du Storytelling im Podcast, um deine Hörer:innen zu fesseln Storytelling ist das Geheimnis erfolgreicher Podcasts. Egal, ob du Solo-Episoden gestaltest und Wissen vermittelst oder Interviews führst – eine starke Geschichte hält deine Hörer:innen am Ball und sorgt dafür, dass deine Botschaft nicht nur gehört, sondern auch gefühlt wird.

Du willst, dass dein Podcast professionell klingt und deine Hörer:innen begeistert? Dann ist die Audioqualität der Schlüssel zum Erfolg! Denn egal, wie spannend deine Inhalte sind – wenn der Klang rauscht, hallt oder unklar ist, schalten viele schneller ab, als du „Willkommen zu meinem Podcast“ sagen kannst.

No prior knowledge required. Veteran broadcaster, author and podcaster Jack Socha walks you step by step through the correct gear, simple software and technical requirements to begin successful podcasting. All without spending a fortune.

Du hast einen Podcast und möchtest mehr Hörer:innen erreichen – sprich deine Podcast-Reichweite nachhaltig steigern? Dann ist dieser Kurs genau das Richtige für dich! Hier lernst du Schritt für Schritt, wie du deinen Podcast professionell positionierst, deine Zielgruppe optimal ansprichst und deine Sichtbarkeit strategisch erhöhst. Ob Branding, SEO, Cross-Promotion oder Community-Aufbau – dieser Kurs zeigt dir die entscheidenden Erfolgsfaktoren, um deinen Podcast nicht nur bekannter zu machen, sondern auch eine treue Hörerschaft aufzubauen.

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' – Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology It’s on your phone. It’s on your children’s phones. It’s on more than a billion...

Every Screen on the Planet is the first major book on one of the most dramatic business stories of our time. Touching on politics, finance, data, and technology, the struggle over TikTok has enormous implications for our information landscape and the technological cold war between the United States and China.

Social Media Marketing for Beginners 2026 is your playbook for thriving in today’s world. Whether you’re starting from scratch or scaling an established business, this guide shows you exactly how to combine creativity with data-driven strategies to stand out where it matters most. Inside, you’ll discover how to craft authentic content, harness the power of AI, and even tap into emerging tools like AR, VR, and predictive analytics. From building loyal communities to turning social commerce into real sales, this book gives you the roadmap to make your brand not just visible—but unforgettable.

This eye-opening book uncovers the hidden impact of social media on every generation. Split into two clear parts – one for children and teenagers, the other for adults – it gives you the truth, the dangers, and the practical solutions to take back control. Learn how to protect your kids, safeguard your mental health, and build a healthier relationship with the digital world. A powerful, insightful, and accessible guide for anyone who wants to understand and take action in today’s hyperconnected society.

Ready to escape the 9–to–5, build multiple income streams, and launch a business that actually fits your life? This powerful 2-in-1 collection combines Practical Passive Income Mastery Blueprint and The Practical Starting a Business Blueprint to give you proven strategies and step-by-step guidance for taking control of your financial future.

Soziale Netzwerke haben unser Leben grundlegend verändert. Was in seinen Anfängen als reines Kommunikationsmittel erschien, hat sich zu einer eigenständigen Umgebung entwickelt, einer Erweiterung der realen Welt, die im Alltag von Millionen von Jugendlichen allgegenwärtig ist. Für Kinder und Jugendliche sind diese Plattformen mittlerweile mehr als nur ein Mittel, um in Kontakt zu bleiben: Sie sind ein Ort der Sozialisierung, des Ausdrucks, der Identitätsbildung, aber manchmal auch des Drucks, des Vergleichs und des Leidens.

By 2027, the Creator Economy is projected to be worth $500 billion—and the highest leverage lies with individual creators and small businesses who know how to play the game.

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.

This comprehensive audiobook reveals the scientific method behind TikTok success—no dancing required! Perfect for professionals, educators, and entrepreneurs who want to leverage TikTok's massive reach while maintaining their authenticity.

Inspiriert vom gleichnamigen Buch Social Media Revolution und basierend auf über 15 Jahren Praxiserfahrung zeigt dir Markus Mensch, wie du dich authentisch und erfolgreich im Social Media Marketing positionierst–auch ohne großes Budget oder Vorkenntnisse.