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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Part memoir, part searing revelation, Seen Yet Unseen takes listeners behind the scenes of some of the world’s biggest tech companies and exposes the way their exclusion of and, at times, hostility toward Black women have lasting impacts on the technology we use every day.

In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company's supply chains through a relentless focus on resilience. In the book, you'll discover how to shift your firm's emphasis from "low-cost" to "low volatility" as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts.

Start your journey to becoming a social media master with Social Media Marketing for Beginners, a comprehensive guide that will teach you how to build a solid online presence and maximize your social media advertising. Learn key strategies to revolutionize your business, from content curation to repurposing, scaling, and new selling methods. Get the answers to why specialist marketing is important and how to copy a competitor's strategy. This book provides clear, easy-to-follow lessons to help you become an expert in the ever-changing digital world.

Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business.

A través de ocho fascinantes y reveladores casos, los expertos de Wharton exploran el desempeño de Hyundai, LinkedIn, Sequoia Capital, InMobi, Norwegian Cruise Line, Zegna, Intel y Amazon en territorio chino. Con base en un marco de referencia con criterios bien establecidos, ofrecen una guía para las compañías que buscan sumar a sus utilidades la enorme demanda de 1 400 de millones de chinos. Además, responden cuatro preguntas críticas: ¿Qué factores explican el éxito (o fracaso) de las empresas extranjeras que entran a China?

On a daily basis, leaders, managers, and professionals alike have to deal with tensions caused by differing and even opposite approaches. We often feel the need to make a fundamental choice between either one or the other for the sake of clarity. Using practical methodology and an extensive toolkit, Paradoxical Leadership reveals how to transform divisive dilemmas into creative solutions and paralyzing polarization into a constructive dialogue.

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain—without sacrificing competitive advantage.

Elevate your online marketing expertise with The Ultimate Guide to Online Marketing Mastery. This comprehensive course book is a roadmap to success in the dynamic world of digital marketing. From mastering SEO to leveraging social media, email marketing, and more, this guide offers a strategic approach to building a powerful online presence. Whether you're a budding entrepreneur or an established business owner, you'll find invaluable insights and practical strategies to propel your brand forward.

A Progressive's Case for Bitcoin is for everyone who is starting to learn about Bitcoin, and wants to understand the reality behind the buzz. Exploring the value proposition of Bitcoin through a progressive lens, Maier's book explores why Bitcoin is good for the environment, how it helps poor and marginalized communities, and why Bitcoin serves as a protest against too-big-to-fail banks: all the people-centric reasons Bitcoin was created in the first place.

If you are a CEO, global leader, or part of a global organization, you can revolutionize every part of your business by raising your cultural intelligence. Cultural Intelligence in the 21st Century explores nine crucial cultural competencies that will transform every part of your business, including: how you drive inclusion, revenue, and Environmental, Social, and Governance (ESG); how you lead global teams for better results; how you increase sales and operational performance; how you communicate across cultures; and how you build relationships and trust in other countries.

Betrachtet man den globalen Wahnsinn, der von den politischen Machthabern und Großkonzernen dieser Welt und den im Hintergrund agierenden Endzeitsekten ausgeht, dann kann man sich als Mensch mit gesundem Menschenverstand nur noch an den Kopf fassen und sich immer wieder fragen, wie geistesabwesend die Menschheit im Grunde ist, dass sie diese weltweit agierenden Organisationen unbehelligt gewähren lässt, unsere Welt systematisch zu zerstören, um sie dann nach ihren Geisteskranken Vorstellungen zu gestalten.

"Долг: первые 5000 лет" - это масштабное и новаторское исследование товарно-денежных отношений с древнейших времен до наших дней. Американский антрополог и профессор Лондонской школы экономики Дэвид Гребер описывает, как феномен долговых обязательств проявляется в совершенно разных социальных институтах: от решений правительства до сердечной дружбы. Именно эти разногласия лежат в основе базовых представлений о морали и правде.

In plain English, this book debunks simplistic notions of what drives trade. As if exchange rates really matter. As if imports kill jobs. As if a trade deficit is a "bad" thing. Instead, the author argues that it is America's successful Multinational Corporations (MNCs) that create her deficit—replacing exports from America with production overseas.

Bill Browder iniciou sua vida adulta como um rebelde de Wall Street cujos instintos o levaram para a Rússia logo após a queda da União Soviética. E foi ali que ele fez fortuna. Esta é a trajetória de um ativista por acidente. Ao longo do caminho, ele expôs casos chocantes de corrupção no país e por muito pouco não consegue escapar com vida. Seu advogado russo, Sergei Magnitsky, não teve tanta sorte assim: terminou na cadeia, onde foi torturado até a morte.

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

My journey into the Chinese mainland began in 2004 when I disembarked a ferry boat in Shekou, Shenzhen, and entered a dystopian Shangri-la. These contradictory words are the best I can describe a bizarre yet wondrous new experience in China.

LONGLISTED FOR THE NATIONAL BOOK AWARD FOR NONFICTION AND THE 2024 FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD This unprecedented look inside the global battle to power our lives is “required reading for anyone interested in the 360-degree impacts of the energy transition”...

Six years after Brexit, it can feel like we're still having the same conversations. This is the explainer we need to move on. And we do need to move on, because in the meantime so much has changed. The economic realities that are making the UK less competitive, less productive and less well-off are ever more obvious - and more and more people are finding out the Brexit they were sold was based on falsehoods and fantasy. So what exactly went wrong with Brexit?