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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Tired of recycled advice and surface-level tips? Trusts & Asset Protection Strategies That Work offers real solutions for real problems grounded in practical experience—not generic theories.

Sam Bankman-Fried wasn't just rich. Before he turned thirty he'd become the world's youngest billionaire, making a record fortune in the crypto frenzy. CEOs, celebrities and world leaders vied for his time. At one point he considered paying off the entire national debt of the Bahamas so he could take his business there. Then it all fell apart.

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate.

In How Asia Works, Joe Studwell distills extensive research into the economics of nine countries - Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China - into an accessible narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished.

Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalisation and technological disruption, slowing growth and accelerating climate change - these are sources of great anxiety across the world. The resources to address these challenges are there - what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us.

Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, scientist and writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow to reveal why, in reality, there is no good evidence that they will, or should, come to pass.

After Nations explores 'a generalised state of crisis' that afflicts the nation-state worldwide. In an effort to understand this crisis, Rana Dasgupta charts the development of the global nation state project from the Enlightenment to the present, its ongoing value unquestioned—to our detriment. In its modern, fully-fledged form, the nation-state system is a very recent innovation, and one that departs from the normal history of the world—which is a story of empires. What we are seeing is the rapid disintegration of a system on which we had come to depend too completely.

The term "forex trading," which is an abbreviation for "foreign exchange trading," refers to the worldwide marketplace where currencies are bought and sold. The daily transactions on this market surpass billions of dollars, making it the biggest financial market in the international community.

What is it like to care for another family, while yours remains in a different country? In today's capitalist society, migrant women performing care work in private households experience the painful tension of caring for both, often under precarious conditions. Here, Helma Lutz explores the debates around this issue, focusing on carers from Eastern Europe working in the West.

In forex trading, sentiment research is essential for comprehending the general attitude of market players and how emotions affect the value of currencies. Unlike technical and fundamental analysis, which depends on past data and macroeconomic considerations, sentiment research focuses on the psychology of traders and investors. Human behavior shapes the currency market; trends as much as economic statistics determine are dictated by optimism, anxiety, speculation, and market expectations.

Working 24 hours a day and providing great open doors for businesses, the forex market is the largest and most flexible monetary market available on Earth. Still, investigating this rapid temperature calls for quick navigation, precision, and the ability to gradually break out vast amounts of data. Dealers rely more and more on automation in forex trading to increase output and reduce human mistakes. Using PC programs and computations, robotized—or algorithmic—exchanging executes exchanges given established regulations.

Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential audiobook for anyone who wants to cut through the noise and stride ahead in the attention economy.

For centuries, the developed Western world has exploited the less-developed “Rest” in the name of progress, conquering the Americas, driving the Atlantic slave trade, and colonizing Africa and Asia. Throughout, the West has justified this global conquest by the alleged material gains it brought to the conquered. But the colonial experiment unintentionally revealed how much of a demand there was for self-determination, and not just for relief from poverty. In Violent Saviors, economist William Easterly examines how the demand for agency has always been at the heart of debates on development.

More than two thousand years ago, a group of philosophers known as the Stoics analyzed life's predicaments and came up with simple solutions. The principles they identified were so profound that they formed the basis of many major modern psychotherapies. They are easy to use and powerful, and they can be applied to modern life and its problems. Often we don't pay much attention to simple principles because we don't believe simple things can be effective, but when understood and consistently practiced, simple principles can have a profound effect on our lives.

Zero Sum brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt—or failed to learn—from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?

This poem highlights the currencies that make up our money systems, and the pursuits of that money. The many currencies that have been created for the original sole purpose of trade and goods exchange. Now with the new Bitcoin revolution, how will money be applied in future and is it more corruptible than before. Are people corrupt and greedy for the pursuit of money or simply self serving.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Does your country's economy feel as though it's hanging by a thread? Do ballooning prices and financial uncertainty leave you wondering how best to protect yourself and your family? If so, you're not alone. But with Inflation Overload's guidance, you can steel yourself up for any economic woes that come your way! Costs are rising, your salary's staying put, and you're unsure of your financial future.

In Resolute Japan, Waseda University's Jusuke J. J. Ikegami and the Wharton School's Harbir Singh and Michael Useem reveal a new leadership model that has led Japan's corporations to make a stunning comeback. In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan's largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic.