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#1 New York Times Bestseller Los Angeles Times Bestseller One of The Wall Street Journal's 10 Books to Read Now One of Kirkus Reviews's Best Nonfiction Books of the Year One of Publishers Weekly's Most Anticipated Books of the Year Shortlisted for the OWL Business Book Award and...

Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts. This is not the case in the developing world. Using vivid examples from Brazil, China, India, Mexico, and elsewhere, scholar and entrepreneur Tarun Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

**Named one of the best books of 2015 by The Economist** Private Markets, Fashion Trends, Prison Camps, Dissenters and Defectors. North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which...

NATIONAL BESTSELLER Winner of the 2021 National Business Book Award Shortlisted for the 2021 Donner Prize A bold and urgent argument by the Prime Minister of Canada and former bank governor on the radical, foundational change that is required if we are to build an economy and society...

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows.

The two-time Pulitzer Prize-winning journalist Jake Bernstein takes us inside the world revealed by the Panama Papers - illicit money, political corruption and fraud on a global scale. A hidden circulatory system flows beneath the surface of global finance, carrying trillions of dollars from drug trafficking, tax evasion, bribery and other illegal enterprises. This network masks the identities of the individuals who benefit, aided by bankers, lawyers and auditors who get paid to look the other way. 

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Why globalization failed so many Americans and how it still can be saved despite burgeoning economic nationalism. The triumphant globalization that began in the 1990s has given way to a world riven by conflict, populism, and economic nationalism. In The World’s Worst Bet, David J. Lynch offers...

This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments throughout the world, to show that our shared narrative of the global economy is deeply flawed. If left unexamined, they will lead corporations and countries astray...

AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we are only just beginning to fully understand. In this book, Rickards shows how models like ChatGPT work, and how they can be leveraged to capitalize on markets and avoid losses by providing accurate, up-to-date financial insights. Rickards’ guide is essential for anyone looking to navigate this new climate.

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

Blending economic analysis with political drama, EuroTragedy is a groundbreaking account of the euro's history and tragic consequences. In this vivid and compelling chronicle, Ashoka Mody describes how the euro improbably emerged through a narrow historical window as a flawed compromise wrapped in a false pro-European rhetoric of peace and unity. 

In an eminently clear-sighted reckoning, The Fractured Age lays out the threats and opportunities confronting the world economy over the next decade and maps the uneven blocs that are set to emerge from a world in flux. The geopolitical tectonic plates of the planet have shifted back into action and the increased pressures their movements are bringing to bear will stress all our existing financial and commercial structures, habits and orthodoxies.

More than two thousand years ago, a group of philosophers known as the Stoics analyzed life's predicaments and came up with simple solutions. The principles they identified were so profound that they formed the basis of many major modern psychotherapies. They are easy to use and powerful, and they can be applied to modern life and its problems. Often we don't pay much attention to simple principles because we don't believe simple things can be effective, but when understood and consistently practiced, simple principles can have a profound effect on our lives.

The story of the economists who championed the rise of free markets and fundamentally reshaped the modern world. As the post-World War II economic boom began to falter in the late 1960s, a new breed of economists gained in influence and power. Over time, their ideas curbed governments, unleashed...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether...

A detailed field guide to foreign business opportunities in China during the era of heightened rivalry with the U.S. China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in...

Journalist Nick Romeo has spent years covering the world's most innovative economic and policy ideas for the New Yorker. Romeo takes us on an extraordinary journey through the unforgettable stories and successes of people working to build economies that are more equal, just, and liveable....