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Per la prima volta un audiolibro spiega in modo chiaro, originale e accessibile a tutti...

An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.

The digital revolution has changed the way people work throughout the world and opened up new ways for people to make money online. The internet is easy to use and lets you work from anywhere, but making money online isn't as easy as clicking links, joining up for platforms, or submitting material. It starts with the way you think. For anyone who really wants to make money online, building the correct mental framework is perhaps the most important thing to do. Even the greatest tools and plans won't work without it.

Stop spending hours creating content manually and start building an automated Instagram empire that generates income around the clock. Instagram Automation Money Machine reveals the exact step-by-step system that transforms your Instagram account into a profitable, self-running business using cutting-edge AI tools like ChatGPT, Claude, and n8n automation workflows.

YouTube Automation Money Machine reveals the step-by-step system turning ordinary people into digital entrepreneurs using smart automation. No need for viral videos or endless hours of work–just scalable workflows and AI tools doing the heavy lifting 24/7. This guide unlocks the exact blueprint used by creators who grew from zero to thousands of subscribers, built faceless educational channels, and now earn consistent income across multiple YouTube brands. You’ll learn how to use ChatGPT, Claude, and n8n to automate your entire content creation process–from trend research to publishing.

What if you could earn money 24/7 from Instagram, TikTok, and YouTube… without posting daily, without showing your face, and completely on autopilot? Welcome to Social Media Automation Money Machine, the ultimate 3-in-1 guide that reveals how to turn the world’s most powerful platforms into passive income machines using smart automation and AI tools. This bundle includes: YouTube Automation Money Machine – Discover how faceless channels generate thousands in monthly income through automated scripting, editing, and publishing workflows powered by ChatGPT and AI.

In today’s fiercely competitive marketplace, winning customers and scaling your business fast requires more than just great products—it demands a strategic battle plan. Marketing Warfare by Austin Willman reveals the proven four-step framework that equips entrepreneurs, marketers, and business leaders with the tools and tactics to conquer their market, outpace rivals, and achieve sustainable growth.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

Building Your Influencer Marketing Business by VentureNest Books is an essential guide for anyone eager to transform their passion for social media into a profitable influencer marketing venture. This book addresses the challenges many face, such as where to start with influencer strategies, choosing the right platforms, creating impactful campaigns, and forming genuine connections with influencers. Offering a step-by-step approach, it covers everything from the fundamentals of influencer marketing to advanced strategies.

The best-selling book Ecommerce Empire by Peter Pru gives online entrepreneurs everything they need to know to start and grow a profitable e-commerce business. Ecommerce Empire is a valuable resource for anyone starting out in the world of online selling, as well as veteran online business owners. Pru offers valuable step-by-step advice for managing and growing an online business in the competitive e-commerce marketplace. Ecommerce Empire dives into the most important skills and strategies that online business owners need to understand to be successful.

Drawing on his experience as a web designer, marketing consultant, and successful entrepreneur, Paul J. Scott breaks key web startup concepts into easy-to-use tips and advice. Whether you’re looking to revolutionize an industry or just change your own life, this is the one book you need before launching your online business.

Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.

In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.