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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

Stop drowning in confusing data and transform your digital strategy into a clear roadmap for profitable business growth. Whether you are an overwhelmed small business owner or a career changer upskilling on your morning commute, you can finally stop chasing vanity metrics. Focus on the numbers...

Are you interested in starting an online business but unsure where to begin? Are you totally confused about what to sell or how to get your hands on it? eBay might be the answer. If you don’t know anything about it, eBay is an online marketplace that lets sellers reach a global audience of nearly 200 million active buyers. And the good thing is, getting started is relatively easy. There are very few barriers to entry.

Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

As the first blockchain platform to introduce the concept of smart contracts, Ethereum serves as the gateway to a worldwide, decentralized computing paradigm. With this practical guide, Carlo Parisi, Alessandro Mazza, and Niccolo Pozzolini provide everything you need to know about building smart contracts and DApps on Ethereum and other virtual-machine blockchains.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

AI-Powered Social Media Marketing 2026 gives you a step-by-step blueprint for this new era. This isn’t theory, it’s practical, actionable, and built for creators, marketers, and business owners who want real results.

"Nella storia del digitale l’Italia ha avuto molte occasioni per diventare protagonista ma non le ha colte come doveva. Ora è venuto il momento di una svolta." Autentico pioniere di Internet in Italia, Gianluca Dettori racconta in queste pagine come è nata, cresciuta, morta e resuscitata un’industria che conta mezzo milione di addetti tra servizi, contenuti, pubblicità online, commercio elettronico, software e tecnologia.

Der Online-Handel boomt seit Jahren und hat durch Corona-Pandemie und Lockdowns einen zusätzlichen Schub erhalten. Das verleitet manch einen, auf den fahrenden Zug aufzuspringen und sein Glück mit einem eigenen Online-Shop zu versuchen. Es herrscht Goldgräberstimmung. Doch wie beim historischen Goldrausch in den 1890er Jahren in Alaska scheitern die meisten.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional...

Are you ready to build a six-figure dropshipping business without guesswork or tech headaches? In 2026, ecommerce is moving faster than ever, and AI is no longer optional it’s the advantage that allows smart entrepreneurs to launch, automate, and scale efficiently. AI-Powered Dropshipping 2026 is your practical roadmap to using AI tools and strategies to build a profitable, future-ready dropshipping business.

Just a few years ago, my content was lost in the sea of digital noise, hardly making a ripple. Month after month, I'd check my engagement metrics, hoping for a sign of life, but the silence was deafening. I knew something had to change, but what?

The retreat industry is exploding-but most retreat leaders are still marketing like it’s 2014.Posting randomly. Relying on word-of-mouth. Discounting out of fear. Buried in Google. Invisible to AI. Burned out on social media. The marketing world changed. The retreat world didn’t get the memo. This book is the memo. Retreat Business Marketing is the first complete marketing playbook built specifically for retreat leaders, coaches, healers, and venue owners who want to consistently fill retreats-without burning themselves out.

STOP POSTING FOR LIKES. START BUILDING LASTING VALUE If you've been posting endlessly without real growth, you don't need more content—you need a system. This audiobook gives you a repeatable roadmap that blends AI-powered workflows, search-first strategies, and platform-specific tactics to...

AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we are only just beginning to fully understand. In this book, Rickards shows how models like ChatGPT work, and how they can be leveraged to capitalize on markets and avoid losses by providing accurate, up-to-date financial insights. Rickards’ guide is essential for anyone looking to navigate this new climate.