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Keeping Up with the Competition features a variety of methods you can use to learn about your competition to guide our own product development and marketing strategy.

In this day and age, if you have a business, chances are you also have an online presence. Traditional forms of marketing such as billboards and newspaper ads still exist, but they are rather insignificant compared to the reach of social media marketing. Almost every business, big and small, has a social media presence. Some companies rely entirely on their social media strategies to bring new customers and increase revenue!

What if you could make $1,000, $2,000, or more by creating small digital events in your local community? Download The Event Entrepreneur, and you’ll learn powerful strategies on how to design entertaining digital events that can earn extra income anytime you want.

While starting an Amazon FBA business is not hard or complex, maintaining a successful one is. That’s where this audiobook comes in. It’s a comprehensive instruction manual for everyone who wants to build a profitable company. Inside, you’ll discover secrets that will ensure your success and strategies you won’t find anywhere else.

Questo libro è per te che vuoi TROVARE CLIENTI e FARE BUSINESS tramite Facebook. È stato ideato da un imprenditore e scritto da un esperto di web marketing: il giusto mix tra pragmatismo e tecnica, dunque. Come chiarisce subito l'autore nella premessa, non ci interessa la "fuffa" ma solo la sostanza. Quindi qui si va direttamente al sodo ma in modo assolutamente fresco, facile da fruire e mettere in pratica. Dimentica i prolissi e fumosi libri della concorrenza, da mal di testa dopo la terza pagina! Questa è una guida OPERATIVA E RISOLUTIVA ed è un concentrato di "chicche".

Instagram Marketing - Wie du erfolgreich wirst! Du hast eine Marke oder ein Unternehmen? Doch der Erfolg hat sich bisher noch nicht eingestellt? Du nutzt bereits Instagram, aber den richtigen Durchbruch hast du noch nicht geschafft? Dann ist dieses Buch die Lösung! Mit dem Internet hat sich vieles geändert - auch die Anforderungen an Unternehmen. Wer heute erfolgreich sein möchte, muss sich auch im Internet gut positionieren und die richtigen "Fäden" ziehen.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Virtual Banking: A Guide to Innovation and Partnering takes a hands-on approach to competing in the modern banking environment. Former PayPal head of financial innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today and is set to define the future of the industry.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

Bernd Schoner cofounded his tech start-up during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time.

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

As the chief strategy officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.