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Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse audiolivro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema.

Un audiolibro che analizza il mercato della moda, focalizzandosi in particolare sul segmento definito "high-end" (fascia alta), in cui trovano posto brand del calibro di Gucci, Prada, Versace, Yves Saint Laurent. In un'epoca contraddistinta da repentini e profondi cambiamenti, anche il mondo della moda ha vissuto importanti trasformazioni.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce. For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the...

Decentralized finance (DeFi) refers to a set of newly emerging financial products and services that operate on decentralized platforms using blockchains to record and share data. DeFi products and services are conducted without a trusted central intermediary such as a bank, and they include payments, lending and borrowing, trading and investments, capital raising (crowdfunding), and insurance. DeFi is a natural historical progression of financial services offered on blockchains.

Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative immersive experiences.

This book will teach you how to market your landscaping business to potential customers and what steps to take to convert a lead into a scheduled call. Any successful landscaping company wants to turn that lead into a repeat customer and provide the services they offer excellently. This book describes successful marketing strategies for landscaping businesses. By implementing these strategies, you will achieve the desired results: receive more calls, more scheduled appointments, more leads, and more sales.

If you only know Bitcoin through the media, then you probably have the wrong idea of it. This short primer goes through the why, what, where, and how of Bitcoin, but in a short and concise manner. It keeps the technical details to a minimum but understandable. Bitcoin, its associated technologies, and the developments since are driving the new digital revolution. It's also invaluable to anyone thinking of buying Bitcoin, so they can be aware of the scams and pitfalls awaiting those less diligent.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

YouTube Formula Secrets: Some of today’s well-known YouTube personalities became millionaires because of their success at establishing and building their channel and fan base. By learning the strategies mentioned in this book, you be able to put them into practice and start working your way up to building your career. Youtube Playbook: This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade and the different revenue streams you can utilize when using YouTube as a marketing tool.

This quick listen is packed with newsletter marketing advice for creators such as bloggers and app developers, so you’ll be an expert in no time, confidently keeping in touch with a growing tribe of followers eager to hear from you and get their hands on your next product. Whether you want to market an app or you're wondering how to get customers for your online shop, new businesses will find step-by-step advice while established ones will scoop up the tips on engagement. This book gets right to the point and is packed with advice and hacks to help you become a newsletter expert.

Nowadays, people do not just go on YouTube to watch some funny clips of people falling down, cute cats purring, or babies hilariously laughing. It has grown into an extensive platform for the distribution and exchange of valuable information—from makeup tips and cooking to practically anything under the sun. YouTube is now known to be a great way to be famous and earn money just by making videos from the comfort of your bedroom. By learning the strategies mentioned in this book, you will be able to put them into practice and start working your way up to building your career.

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

This book has been written with you in mind. This shows the most profitable and fastest way of leveling up your email marketing as we continue through 2022, and in the coming years, digital skills like these will be vital. Expect to learn how email marketing affects business, how to drive more action using email marketing, effective tips for email marketing, how to overcome email marketing problems, how to start email marketing, and the importance of having an email marketing strategy for your company.

Entrepreneur and e-commerce pioneer Jeff Bezos is a success story of the business world. The executive chairman of Amazon and founder of Blue Origin, he became the first centibillionaire on the Forbes wealth index and one of the world's most recognizable names in modern history. This book explores his empire of achievement and how his vision and hands-on efforts have led him from a start-up in his garage to his legacy today.

The adage, “go to school, get good grades, get a job, work hard, and make money,” is no longer valid. Working for a living will not make you wealthy. Now is the time to “work smarter, not harder.” You can make money in various ways, at any time and from anywhere. You can generate money while walking, conversing, commuting, surfing, etc. You can even make money during the time you spend at your regular 9-5 job! All you need to know is how to manage your time, develop new ideas, and have a burning desire to be wealthy.

In this audiobook, you will learn to make massive income through Clickbank affiliate marketing. Learn how you can generate significant income using Clickbank. Here is the preview of the topics that you’ll learn in this guide: why Clickbank is the #1 information product affiliate marketing site, the basics, factors to be aware of, setting up your account, finding products and generating hop links, external resources for analyzing Clickbank products still further, and many more!

There are many ways to make a profit from your website. There are methods where it’s easy to monetize your website, but there are some complex ones as well. But all of them can really work wonders and help you earn massive income when done right. This audiobook will teach you important tools and effective ways to set up your website to earn as much profit as possible. Discover different income streams for websites so you can see which might work best for you. Here are some of the topics discussed in this guide: income streams, creating the website, marketing, tracking, and many more.

Clickback is an excellent electronic network that is truly accessible and easy to use for all internet and affiliate marketers out there. The first and perhaps most important thing to say about the idea of making a huge Clickbank profit is that it is eminently possible to do so as long as you have a system or process set up to maximize the profitability of your business from the beginning. This audiobook will guide you to Clickbank marketing success. Discover how Clickbank can make a huge difference in your online profits.