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Cuando el tiempo apremia, puedes pensar que escribir bien es un lujo. Pero ésta es una habilidad que debes desarrollar para tener éxito. Si tus correos electrónicos, propuestas y otros importantes documentos empresariales no logran persuadir a la gente, perderás tiempo, dinero e influencia. Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen.

Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader’s shoes - listen, and you will be better received. This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.

Business English es tu guía para para conseguir trabajo y triunfar en los negocios en inglés. No hablar inglés te limita profesionalmente, son muchos los casos en los que grandes profesionales han visto frustradas sus expectativas laborales por no hablar el idioma. Kyle Millar, te ayudará a preparar tu carta de presentación, tu currículo y tu entrevista personal, te guiará en tus presentaciones, tus llamadas de teléfono, tus emails, tus negociaciones y conseguirá refinar tu inglés en campos como el marketing, finanzas, contabilidad...etc.

Now an HBO documentary series streaming on HBO Max. One of the Best Books of the Year Time * NPR * Washington Post * Bloomberg News * Chicago Tribune * Chicago Public Library * Fortune * Los Angeles Times * E! News * The Telegraph * Apple * Library Journal In this newly updated edition of the...

Prime Time starts from a different premise: your most meaningful chapter may still be ahead. It offers a path forward—toward renewed vitality, meaningful contribution, and active participation in shaping what comes next.

Estas son las memorias de Martin Baron como director del Washington Post, una mirada profunda y autorizada para comprender el deterioro de la democracia estadounidense en los últimos años, el papel de la prensa y los equilibrios de poder entre el mundo empresarial y político.

Tu libro te convertirá en un experto en tu tema y te abrirá todas las puertas al éxito profesional. Podrás acceder a medios de comunicación, conseguir promoción y visibilidad. Ser autor facilita tu marketing. Comparte tu mensaje con el mundo con tu libro. No te guardes para ti tu mensaje, es importante y el mundo quiere oírte. Un libro es la forma más fácil de expresar tu mensaje al mundo, viajando como conferenciante internacional.

Compelling characters are what keeps readers turning pages and buying books—from fantasies to mysteries to the great literary novel. But how to do you create characters that feel three-dimensional and real on the page? Counsellor and author Eileen Cook shares common psychological techniques to help you build your characters and take your story to the next level. This book covers understanding your character's backstory and how it impacts their choices in your book by doing a structured counselling interview, personality structure, and the Stages of Change.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

This revised and updated edition is a complete resource for anyone who wants to write and produce a television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. It leads listeners step-by-step through each stage of the development and writing process, offering practical industry information and artistic inspiration. This edition also takes listeners into the future, engaging provocative issues about the interface between traditional TV and emerging technologies.

Justice in Plain Sight is the story of a hometown newspaper in Riverside, California, that set out to do its job: tell readers about shocking crimes in their own backyard. But when judges slammed the courtroom door on the public, including the press, it became impossible to tell the whole story. Pinning its hopes on business lawyer Jim Ward, whom Press-Enterprise editor Tim Hays had come to know and trust, the newspaper took two cases to the US Supreme Court in the 1980s. Hays was convinced that the public - including the press - needed to bear witness to justice....

Self-Published Millionaire is a step-by-step breakdown of Joseph’s unbelievably effective writing and publishing process, and teaches you hundreds of skills, techniques, and secrets you can use to leverage your success on Amazon KDP, iBooks, Kobo, and beyond....You’ll master every stage of the writing process, from planning and writing, to publishing and marketing, to email automation and outsourcing. Every chapter is jam-packed meaningful insights that will help you dominate your writing niche.

In this volume in the MIT Press Essential Knowledge series, Amaranth Borsuk considers the history of the book, the future of the book, and the idea of the book. Tracing the interrelationship of form and content in the book's development, she bridges book history, book arts, and electronic literature to expand our definition of an object we thought we knew intimately. Contrary to the many reports of its death (which has been blamed at various times on newspapers, television, and e-readers), the book is alive.

Remember the wonderfully romantic book of letters by Beethoven, Byron and Napoleon that featured in the Sex and the City film? That collection never actually existed, but all of the letters referenced in the film were real; so Macmillan decided to create Love Letters of Great Men. . . From the private papers of Mark Twain and Mozart to those of Robert Browning and Nelson, Love Letters of Great Men collects together some of the most romantic letters in history.

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

Improv instructor and writer Jorjeana Marie presents the first book to harness the creative power of improvisation exercises to help both aspiring and seasoned authors defeat writer's block and generate new ideas. Suffering from writer's block and inner critics? Having trouble generating ideas...

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

NEW YORK TIMES BEST SELLER An insightful look into the mind of a master storyteller—and a unique look at the craft of writing from the beloved and best-selling author of 1Q84, Norwegian Wood, and What I Talk About When I Talk About Running. "Murakami is like a magician who explains...

The King of the Ferret Leggers and Other True Stories collects journalist Donald Katz's most fascinating profiles of people whose lives tell us something about business, adventure, sports, politics, culture, and in a brilliant, ancillary way, ourselves. Katz's opening story and the title piece of the book offers a hilarious yet appropriately reverential look at 72-year old Reg Mellor, unparalleled "ferret legging" champion of Yorkshire and the world.

#1 NATIONAL BESTSELLER PULTIZER PRIZE WINNER The captivating inside story of the woman who helmed the Washington Post during one of the most turbulent periods in the history of American media: the scandals of the Pentagon Papers and Watergate In this widely acclaimed memoir ("Riveting...