検索キーワード： ライティング・出版

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

Outsource Your Book shares the secrets of a USA Today and Wall Street Journal best-selling author on how to hire experts to write, publish, and launch your best seller. Warning: listening to this book and following the advice within can result in having your name on a best-selling book and on top of the charts. Discover the 17 steps known only to best-selling authors of going from a book idea to a six-figure funnel.

Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality? 

"Questions are posed," writes Norman Mailer, "in the hope they will open into richer insights, which in turn will bring forth sharper questions." In this series of conversations, John Buffalo Mailer, 27, poses a series of questions to his father, challenging the reflections and insights of the man who has dominated and defined much of American letters for the past sixty years.

Are you tired of feeling overwhelmed every time you sit down to write an essay or research paper? Have you ever wished for a simple, straightforward guide to help you navigate the complexities of academic writing? If so, then "Easy Manual for Writing Essays and Research Papers with Essay Templates" is exactly what you need.

Charles Kuralt is a national treasure, a reporter and man of the world who was to many the real and true voice of America. For more than thirty-five years, he delighted us with his On the Road reports, as an anchor of CBS News Sunday Morning, and with bestselling books that include On the Road...

Intended for aspiring screenwriters, this is a surprisingly refreshing and entertaining how-to audiobook that tackles the medium of film. A long-time educator and respected expert in the field, Achtenberg approaches his topic from a position of deep understanding, producing a guide that at times reads like a philosophical treatise but for the healthy dose of wit and humor throughout. Indispensable for serious students of film and screenwriting, this audiobook will also prove a pleasingly insightful listen for movie aficionados and enthusiasts alike.

The Zettelkasten method is the perfect way to harness the power of technology to remember what you read and boost creativity. Invented in the 16th century and practiced to its fullest extent by a German sociologist who wrote 70 books and hundreds of articles, the Zettelkasten method is exploding in popularity. Writers of all types are discovering that digital tools make the method more powerful than ever, turning your digital life into an “external brain” or “bicycle for the mind”.

We all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within. From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.

There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.

More than three decades after his death, John Steinbeck remains one of the nation's most beloved authors. Yet few know of his career as a journalist who covered world events from the Great Depression to Vietnam. Now, this original collection offers a portrait of the artist as citizen, deeply...

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

This book will show you how to pick your topics like a trained detective. If you put this process into play before you start writing your book you are immediately increasing your chances of picking a winning topic, and selling more books. People can be fickle. They won’t just buy any old book about any old subject. Write about things that people actually want! That is the way to sell book after book.

How to Write, Publish, and Promote Your Website, Blogs, and Books introduces a company that can help you with all types of writing and publishing - from books and scripts to blogs and website copy.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

Every writer struggles with writer's block at some point. It is frustrating, and it prevents many writers from becoming professional authors. In this new guide you will learn how to destroy writer's block and unleash your creativity. Through a concise series of exercises you'll learn to never get "stuck" in your writing again. You will discover how to branch into new writing styles, surprise yourself, and unlock your inner genius.

In Morning Miracle, Dave Kindred takes an in-depth look at the 21st-century newspaper by spending time in the inner sanctum of one of the country's most venerable: The Washington Post. With unprecedented access to every nook and cranny of the paper, Kindred provides a comprehensive, entertaining, no-holds-barred look at what it takes to turn out a world-class paper day in and day out.

From more than ten thousand interviews, StoryCorps—the largest oral history project in the nation's history—presents a tapestry of American stories, told by the people who lived them to the people they love. StoryCorps began with the idea that everyone has an important story to tell. And...

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Most people have come to associate Peanuts with the innocence of childhood, not the social and political turmoil of the 1960s and 1970s. Some have even argued that Peanuts was so beloved because it was apolitical. The truth, as Blake Scott Ball shows, is that Peanuts was very political. Charlie Brown's America is a historical journey through the tumultuous decades of the Cold War as seen through the eyes of Charlie Brown, Lucy, Linus, Peppermint Patty, Snoopy, and the rest of the Peanuts gang.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

Media and law enforcement work at cross-purposes. Law enforcement wants to solve a case as fast as possible and put the guilty behind bars. The media wants a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama—drop by bloody drop—in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, or break them, or find loopholes to work around them.

The public appetite for intimate details about celebrities continues to grow— online, on television, and at the check-out counter of every grocery store. To feed the public' s insatiable desire for juicy gossip, Lysa Moskowitz-Mateu and David LaFontaine traveled the continent in search of headline stories for the Star, National Enquirer, and Globe. Invading the privacy of others became their way of life. By their own account, tabloid reporters are the "vermin media" whose outrageous quests for the inside scoop know no bounds.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

When you think of unforgettable characters from books you’ve read, who comes to mind? James Bond, Harry Potter, Scarlett O’Hara, Elizabeth Bennett, Atticus Finch, Sherlock Holmes? These are just some of the most iconic characters in fiction. They are so memorable that even decades or centuries later, they still captivate our imagination. But what exactly is it about them that keeps generations so invested in them? Writers apply certain rules and tricks with their characters to make their stories shine. With this guide, you’ll find out exactly what they are.

How to Write Content is the guide you need! We will teach you how to write content in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful content writing.

Reporting on China has long been one of the most challenging and crucial of journalistic assignments. Nonetheless, American media coverage of China has profoundly influenced U.S. government policy and shaped public opinion not only domestically but also, given the clout and reach of U.S. news organizations, around the world. This book tells the story of how American journalists have covered China—from the civil war of the 1940s through the COVID-19 pandemic—in their own words.

Lernen Sie das Handwerk des Schreibens. Im Journalismus Hörbuch der ZEIT Akademie steht das Schreiben lernen an erster Stelle. Was guten Journalismus ausmacht? Was eine moderne Redaktion leisten muss? Von ZEIT-Redakteuren verständlich erklärt: Lernen Sie von Chefredakteur Giovanni di Lorenzo mehr über guten Journalismus. Finden Sie mit Harald Martenstein den perfekten Ton für eine Kolumne. Erfahren Sie von Iris Radisch, wie man eine fundierte Rezension schreiben lernt. Vom Essay bis zum Leitartikel, vom Interview bis zur Reportage.

New York Times Bestseller “Both deeper and more democratic than The Elements of Style” —Adam Haslett, Financial Times “A guided tour through some of the most beautiful, arresting sentences in the English language.” —Slate In this entertaining and erudite gem, world-class professor...

This audiobook, Pulp Fiction: The Golden Age of Storytelling, profiles an era of magazine fiction writing in the 1920s, 30s, and 40s, for people gripped by the tremendous need of escapism in the post-WWI years and the Great Depression. These writers shaped American culture and created iconic characters who live today in some of the biggest blockbuster Hollywood movies. What makes this audiobook absolutely unique is that this story includes actual interviews with two of the super-heavyweight grand-masters of that era, Ray Bradbury and Fred Pohl.

Come utilizzare la scrittura creativo-persuasiva per emergere sul web, comunicando in modo efficace ed empatico. "Professionista capace di scrivere in modo persuasivo, aumentando interesse e vendite grazie a tecniche di Neuromarketing, Storytelling e Marketing a risposta diretta: una delle professioni più ricercate e pagate in assoluto sul mercato."

Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the 21st century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small-business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.

The Write Structure uncovers the hidden truths of the best stories, allowing new and advanced writers to better understand their own stories and make them better.

You can learn to perfect your stories or write an original one from scratch, edit it in style, and then place it in the Kindle Store and earn some nice monthly residuals. You will learn the basics of BL novels and enjoy the ride while setting yourself up to becoming a BL author writing in English. You will center your story on compelling and amazing relatable characters that your audience will love. You will master romantic tension so your fans will come back for more, and you will understand the best way to find the right categories and keywords on Amazon to sell your book.

Now an HBO documentary series streaming on HBO Max. One of the Best Books of the Year Time * NPR * Washington Post * Bloomberg News * Chicago Tribune * Chicago Public Library * Fortune * Los Angeles Times * E! News * The Telegraph * Apple * Library Journal In this newly updated edition of the...

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

Worldbuilding can be overwhelming. Too little and your story feels hollow. Too much and you risk never finishing the project. This book offers a cure! Using the Just-In-Time Worldbuilding method, you'll create the right details at the right moment, building your world alongside your campaign or story. Inside, you'll find 84 guided exercises to develop geography, cultures, identities, and more. Each section blends practical theory with hands-on tools, ensuring your creativity serves the narrative.