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A practical and accessible guide to getting across complex information clearly, by BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos. Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral...

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

We are living through the greatest communication revolution since Gutenberg. In Breaking News Alan Rusbridger offers an open, personal and agenda-setting account of how we arrived at the news world of today. The President of the United States regularly lies to the public and accuses anyone who...

NEW YORK TIMES BESTSELLER An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come. Anne Lamott is "a warm, generous, and hilarious guide through the writer’s world and...

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

As a scientist, you are a professional writer: your career is built on successful proposals and papers. Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story...

目次　001　はじめに　002　⾃⼰紹介　003　現在の仕事…

A collection of reflections on writing and the nature of the writer from one the greatest American writers of the 20th century. Throughout Hemingway’s career as a writer, he maintained that it was bad luck to talk about writing—that it takes off “whatever butterflies have on their wings...

Have you written a story with an exciting concept and interesting characters - but it just isn't grabbing the attention of readers or agents? It's time to look deeper into the story beats that create realistic and compelling character arcs. Internationally published, award-winning novelist K.M. Weiland shares her acclaimed method for achieving memorable and moving character arcs in every book you write.

Are you an author or creative preparing for success? Do you want to learn to speak effectively in front of an audience? All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don’t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way.

Memoir has the power to change not just a writer's life, but the world we all share. Too often dismissed as self-indulgent or merely therapeutic, memoir is in fact one of the most radical literary forms of our time—an act of truth-telling that dismantles cultural myths and creates new ways of seeing. In Truth Be Told, acclaimed memoirist and psychologist Kerry Cohen, author of the beloved bestseller Loose Girl, shows listeners how personal storytelling can subvert dominant narratives, generate empathy, and reveal the deeper truths that connect us all.

なぜあの人の文章は 最後まで読んでしまうのか? 大事なのは「わかりやすさ」よりも 「言葉の持ち味」 【芸風とは〈問題意識+着眼点〉×文体のこと!】 ロジカル、結論ファースト、言語化力。コスパ主義の今、正解とされる文章はこうした型にのっとれば誰だって書ける。

90歳の〈モンスター〉が「遺言」として語り下ろす。「朝生」で死にたい！なぜ僕は暴走するのか？

Reporting on China has long been one of the most challenging and crucial of journalistic assignments. Nonetheless, American media coverage of China has profoundly influenced U.S. government policy and shaped public opinion not only domestically but also, given the clout and reach of U.S. news organizations, around the world. This book tells the story of how American journalists have covered China—from the civil war of the 1940s through the COVID-19 pandemic—in their own words.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from...

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.