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This recording now includes a new introduction from the authors; an interview with Stewart Buttefield, co-founder of Slack, on how to send a smart message; with Bob Jiminez, communications expert, for more inclusive comms; and an interview with Tony Fratto, Former White House Deputy Press...

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

Brought to you by Penguin. I started writing this book as an exclusively work memoir but the work and the personal kept overlapping. I don’t know if that’s because I’m a woman or a mother or both, or none of those reasons. I just know that for my story to be authentic and truthful, I...

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Now an HBO documentary series streaming on HBO Max. One of the Best Books of the Year Time * NPR * Washington Post * Bloomberg News * Chicago Tribune * Chicago Public Library * Fortune * Los Angeles Times * E! News * The Telegraph * Apple * Library Journal In this newly updated edition of...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.

In this volume in the MIT Press Essential Knowledge series, Amaranth Borsuk considers the history of the book, the future of the book, and the idea of the book. Tracing the interrelationship of form and content in the book's development, she bridges book history, book arts, and electronic literature to expand our definition of an object we thought we knew intimately. Contrary to the many reports of its death (which has been blamed at various times on newspapers, television, and e-readers), the book is alive.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

NATIONAL BESTSELLER In this clarion call to pick up a pen and find yourself from “one of our most astute chroniclers of modern life” (The New York Times Book Review), #1 New York Times bestselling author Anna Quindlen shows us how anyone can write, and why everyone should. What really...

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders...

Have you ever told yourself, “I’m just not creative”? Or perhaps you’re an artist who once burned with passion, only to watch that flame flicker and fade. Too often, we learn that creativity must justify itself—measured by praise, practicality, or perfection. A dismissive teacher, a skeptical loved one, or the weight of self-doubt can slowly turn art into a performance, leaving the joy of creation behind.

The writing economy is exploding with opportunities that previous generations could never have imagined. Yet, most writers struggle to earn a sustainable income because they focus solely on the craft while ignoring the business aspects that separate successful professionals from those who remain perpetually broke.

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

Nesta série, invertemos o ângulo pelo qual um caso de abuso sexual normalmente é tratado para mirá-lo sob um novo prisma: o da cobertura na imprensa. Por trás da explosão de denúncias contra o ex-líder espiritual João de Deus, acusado de estuprar mais de 300 mulheres, estava uma jornalista que enfrentou, dentro da própria redação, uma corrida de obstáculos para que um furo de reportagem fosse publicado. Silenciadas é uma série sobre jornalismo e sobre as vozes das mulheres.

William Strunk, Jr., a professor of English literature at Cornell University, penned The Elements of Style in 1918 as a guide for his students in the proper use of grammar and composition.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Here is a new collector's edition of this modern classic as you have never heard it before, read by Natalie Goldberg herself and then infused with her most personal reflections about this "magic manual" for all writers. Try these ingenious, Zen-based exercises to expand your writing skills - or just for fun.