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The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

Dejó muy claro Gabriel García Márquez que el periodismo siempre fue su principal pasión, la más perdurable y por la que quiso ser recordado: «No quiero que se me recuerde por Cien años de soledad, ni por el premio Nobel, sino por el periódico. [...] Nací periodista y hoy me siento más reportero que nunca. Lo llevo en la sangre, me tira».

The first and only comprehensive collection of writings by Elizabeth Garver Jordan, the groundbreaking journalist, suffragist, and editor whose fearless reporting on women preceded the #MeToo movement and popularized the true-crime genre A Penguin Classic The Case of Lizzie Borden and Other...

Pursuit of knowledge, beauty, and human perception through harmonious balance between intellectual development (light) and moral refinement (sweetness)

In 1967, by accident, Melba Tolliver was the first Black American to anchor network news. Going on to report and anchor for WABC-TV Eyewitness News, WNBC, and News 12 Long Island, Tolliver became known for her human-interest stories starring everyday people—but she also covered celebrities, musicians and politicians, from Stevie Wonder to Robert Kennedy. Packed with telling detail, Accidental Anchorwoman fills in the backstory of a life that has deeply influenced modern journalism.

Do you have a story or message you MUST tell … but you don’t feel confident you know how to write a book? In this brief, practical guide, decades-experienced writer and editor Carlene Hill Byron gives you the pro tips you need to write your book successfully. You’ll learn writing and organizing tactics that will work for your specific learning style, instead of being presented a “one size fits all” approach that would constrain you.

100 anni fa nasceva James Baldwin, un immenso scrittore americano. Nero e omosessuale, ha raccontato la lotta per i diritti civili come pochissim_ altr_ negli USA e fa parte di un pantheon ideale cha va da Rosa Parks ad Angela Davis, da Martin Luther King a Malcom X. In occasione del centenario della nascita di quest’autore ancora troppo poco conosciuto in Italia e molto amato all’estero e da chi lavora nel settore editoriale, Nel nome di James è il podcast dove sette importanti intellettuali italian* lo raccontano da diverse prospettive.

In the late 1950s, Random House editor Jason Epstein would talk jazz with Ralph Ellison or chat with Andy Warhol while pouring drinks. By the 1970s, editors were poring over profit-and-loss statements. The electronics company RCA bought Random House in 1965, and then other large corporations purchased other formerly independent publishers. As multinational conglomerates consolidated the industry, the business of literature—and literature itself—transformed. Dan Sinykin explores how changes in the publishing industry have affected fiction, literary form, and what it means to be an author.

Mit dem Schreibenlernen steht Ihr Nachwuchs auf Kriegsfuß? Die Stiftführung ist unruhig und das Schriftbild gehört eher in die Kategorie "Kritzelkunst"? Oder möchten Sie einfach von Anfang an den Grundstein für einen mühelosen und gelungenen Schrifterwerb legen? Dann ist dieser praktische Ratgeber Ihr perfekter Begleiter auf dem Weg zu schön geschwungener Buchstaben-Kunst.

La obra más enloquecida de Hunter S. Thompson, figura legendaria del nuevo periodismo. Una acción delirante: así como los caballeros de la Tabla Redonda se lanzaban en pos del Santo Grial envueltos en una armadura de poder sobrenatural, Thompson entró en Las Vegas pertrechado con un arsenal verdaderamente mágico de "nefandas sustancias químicas" en su búsqueda del Sueño Americano.

In one of her escapades as a reporter for Joseph Pulitzer's New York World, the renowned Nellie Bly feigned insanity in 1889 and slipped, undercover, behind the grim walls of Blackwell's Island mental asylum. She emerged ten days later with a vivid tale about life in a madhouse. Her asylum articles merged sympathy and sensationalism, highlighting a developing professional identity—that of the American newspaperwoman.

Are you captivated by the rapid advancements in AI but feel overwhelmed by the sheer variety of options? Do you find the terminology daunting? Or are you simply unsure where to begin with this transformative technology? This book is your gateway to not just understanding but mastering the exciting world of Generative AI. I will introduce to you a jargon-free, hands-on guide to Generative AI. AI for Beginners Playbook simplifies complex theories, equips you with practical skills, and sparks your creativity.

The best students, the top performers, the quickest learners - it's not by luck. They know what they're doing, and you can be like them too. We've never been taught how to learn. Yet learning is the keystone to any goal you want to achieve. Let's start changing your life with this very book. A learning structure and framework that takes you from A-Z, in what to do and how to approach it.

From the award-winning author of On Fragile Waves comes an inspirational, surprising guide to creation and creativity, and how both bring us closer to God. Centuries ago, sound theology and good fiction were friends and not strangers. Decades ago, authors strove not for self-expression and...

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.

Perdiendo 100 Libras en tu Mente: 7 Llaves Claves - Como Tu Mente Puede Cambiar Tu Cuerpo" es mucho más que un libro; es una revelación que te empodera para transformar tu cuerpo a través del poder de tu mente. Este innovador enfoque te guía en un viaje de autodescubrimiento y autoconocimiento, donde tus pensamientos, emociones y creencias se convierten en las herramientas fundamentales para lograr una pérdida de peso duradera y significativa.

"Your Guide to Publishing on Amazon and Audible: A Step-by-Step Journey" is a comprehensive resource designed to assist aspiring authors and audiobook producers in navigating the intricacies of self-publishing. This guide provides a detailed roadmap from the initial stages of manuscript preparation to the final steps of marketing and promoting your book. The guide begins with an overview of the opportunities available through Amazon and Audible, highlighting how these platforms have democratized publishing and provided authors with unprecedented access to global audiences.

Unlock the secrets to successful book marketing In "One Million Readers," Boni Wagner-Stafford offers a lifeline to authors who seek confidence in promoting their nonfiction works. This comprehensive guide is your roadmap to mastering book marketing and achieving tangible results. Discover why developing your own tailored marketing strategy is key to your author career and business success.

Entfessele den Bestsellerautor in dir – die "Hannes Steiner story.one Methode". In jedem von uns steckt ein großartiges Buch, das nur darauf wartet, die Welt zu erobern, und noch nie war das einfacher als heute. Wenn du also jemals davon geträumt hast, ein Buch zu schreiben, dann sage ich dir: Der perfekte Moment ist jetzt. Hannes Steiner Die story.one Bestsellerformel führt dich durch das aufregende Abenteuer der Ideenfindung, Veröffentlichung und Vermarktung eines Buches. Was du lernen wirst: Die Kunst des Erzählens: Wie man eine fesselnde Story entwickelt, die Leser nicht mehr loslässt.

An adaptable guide for anyone who wants to communicate with compassion in a rapidly changing environment. Most of us want to choose inclusive, respectful, and empowering language when communicating with or about others. But language—and how we use it—continually evolves, along with cultural...