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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Want to write a book but have no idea where to start? Writing your first book can feel exciting, overwhelming, and intimidating all at the same time. You may have an idea you've been thinking about for years, but you're not sure how to turn it into a finished manuscript. Or maybe you've always wanted to become an author but don't know what to do first.

“One of the great reporters of our time and probably the greatest biographer.” —The Sunday Times (London) From the two-time Pulitzer Prize-winning author of The Power Broker and The Years of Lyndon Johnson: an unprecedented gathering of vivid, candid, deeply moving recollections about his...

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Like the authors' classic book The Elements of Journalism, Blur is a unique and understandable discourse on how information culture is changing. Yes, old authorities are being dismantled and new ones created, and the way we obtain knowledge has changed. But seeking true and reliable information remains the most important purpose of journalism - and the object for those who consume it.

Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master. 

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Life Is Short - Art Is Shorter is not just the first anthology gathering both mini-essays and short-short stories. Listeners, writers, and teachers will get an anthology; a course’s worth of writing exercises; a rally for compression, concision, and velocity in an increasingly digital post-religious age; and a meditation on the brevity of human existence.

Are you ready to raise your writing game? Discover advanced creative writing techniques to take your fiction, drama, and poetry to a new level! Dramatic techniques are all about bold, clear, high-impact writing. Once you discover the craft concepts used by screen and stage writers to bring stories to life, you’ll never look back. This practical guide to dramatic concepts will give you confidence in structure, plotting and character, and may even blow your mind. At the very least, you’ll kick yourself for not discovering them sooner.

This audiobook will teach you how to come up with your own great eBook by giving you tips on what and how to write. It also includes information on editing, formatting, and preparing a great cover image. Then you will learn how the books are monetized. By scaling the processes you learn in this audiobook, you will be able to generate a passive income for years to come.

Every writer struggles with writer's block at some point. It is frustrating, and it prevents many writers from becoming professional authors. In this new guide you will learn how to destroy writer's block and unleash your creativity. Through a concise series of exercises you'll learn to never get "stuck" in your writing again. You will discover how to branch into new writing styles, surprise yourself, and unlock your inner genius.

You could be just a few days away from completing your best-selling nonfiction book. Learn how to overcome the 7 deadly writing sins that will stop you from achieving the success you dream of. I've helped hundreds of would-be authors who don't like to write or simply don't know how to learn how to effectively hire a ghostwriter or use audio recording to help write your book much faster. If you have an idea and a passion for helping people, you can become a best-selling nonfiction author using these strategies!

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Is John McCain "For Real?" That's the question David Foster Wallace set out to explore when he first climbed aboard Senator McCain's campaign caravan in February 2000. It was a moment when Mccain was increasingly perceived as a harbinger of change, the anticandidate whose goal was "to inspire...

Why does writing exist? What does it mean to those who write? Born from the interplay of natural and cultural history, the seemingly magical act of writing has continually expanded our consciousness. Portrayed in mythology as either a gift from heroes or a curse from the gods, it has been used as both an instrument of power and a channel of the divine, a means of social bonding and of individual self-definition.

Mignon Fogarty can't remember whether it was a misused semicolon, a chronic case of comma splicing, or an "affect" when an "effect" was called for, but at some point she had seen one mangled sentence too many. Determined to counter the slipping standards of good writing in daily discourse...

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

A Lie Too Big to Fail asserts the idea that a government can never investigate itself in a crime of this magnitude. Was the convicted Sirhan Sirhan a willing participant? Or was he a mind-controlled assassin? It has fallen to independent researchers like Pease to lay out the evidence in a clear and concise manner, allowing listeners to form their theories about this event. Pease places the history of this event in the context of the era and provides shocking overlaps between other high-profile murders and attempted murders of the time. 

"First thought, best thought." This was the phrase that poet Allen Ginsberg used to describe spontaneous and fearless writing, a way of telling the truth that arises from naked and authentic experience. For more than 30 years, groundbreaking teachers at Naropa University such as Ginsberg and his...