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Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers - and anyone else who talks and expects someone to listen - Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.

First published in 1918, The Elements of Style is an American English writing style guide, which have since become an essential tool for writers and educators in its numerous editions down the years. The rules of The Elements of Style are rooted in common sense and tradition. The original comprised “eight elementary rules of usage, 10 elementary principles of composition, a few matters of form, a list of 49 words and expressions commonly misused, and a list of 57 words often misspelled.”

We acquire our native language, seemingly without effort, in infancy and early childhood. Language is our constant companion throughout our lifetime, even as we age. Indeed, compared with other aspects of cognition, language seems to be fairly resilient through the process of aging. In Changing Minds, Roger Kreuz and Richard Roberts examine how aging affects language - and how language affects aging.

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

Pericles, prince of Tyre, sets out to woo a princess and sails headlong into harrowing adventure. Pursued by an evil king, Pericles is blown from port to exotic port. Along the way he finds the love of his life, then loses her and their infant daughter in a storm-tossed sea. Happily, this is a romance - Shakespeare's first - where, in true storybook fashion, miracles reunite the lost with those who love them, bringing joy and safe harbor at last.

From its birth in 1925 to the early days of the Cold War, The New Yorker slowly but surely took hold as the country's most prestigious, entertaining, and informative general-interest periodical. In Cast of Characters, Thomas Vinciguerra paints a portrait of the magazine's cadre of charming, wisecracking, driven, troubled, and brilliant writers and editors. He introduces us to Wolcott Gibbs, theater critic, all-around wit, and author of an infamous 1936 parody of Time magazine.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples - claims about inauguration crowd size, crime statistics, and the popular vote - and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial.

Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy," zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a micro-universe of marketing language on the back of a bag of potato chips.

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

Like its predecessor, Vocabulary Energizers II builds vocabulary by presenting the fascinating histories behind those words we need for more effective communication and comprehension. Focusing on a core of 100 words and their back ground stories, the author links these words with hundreds of synonyms and antonyms.

This 60-minute program offers a convenient and entertaining way to build a more powerful vocabulary. Each hour features 40 words used in everyday conversation or in the media and books that many skip over because they are difficult to define or pronounce accurately. Word Builders uses mnemonic devices, dramatized vignettes, and a variety of exercises to show you how to retain the meanings and pronunciations of these challenging words, as well as how to use them in conversation effectively and naturally.

It's no secret that reading aloud to children every single day is one of the most important things any teacher, parent, or grown-up can do to help children become better readers, thinkers, and frankly, better human beings. The Artful Read-Aloud is a user-friendly guide that builds a bridge between the artistic world and the classroom, providing a deeper dive into the artistry of reading aloud. Rebecca Bellingham draws on her experience as a performer, teaching artist, classroom teacher, and literacy coach to make explicit connections between the arts and reading aloud.

Let te reo Maori advocate and expert Scotty Morrison teach you the basics of the Maori language in easy 30-minute lessons - anywhere, anytime. Scotty's best-selling Maori Made Easy books and workbooks in print have already helped over 100,000 people on their journey to learn te reo Maori. Now, the same great resource is available in audio, voiced by the author himself.By committing just 30 minutes at a time, at your own pace, hands-free, wherever you like, you can adopt the language easily and in a way that suits your busy life.

Martha Barnette has spent two decades as the co-host of A Way with Words, lauded by Mary Norris in The New Yorker as “a virtual treasure house” and “‘Car Talk’ for Lexiphiles.” Over that time, she’s developed a keen sense of what fascinates people about language. They are curious about etymology and revel in slang, are surprised by regional vocabulary and celebrate linguistic diversity. Idioms both puzzle and delight word lovers, and they are eager to share family neologisms and that weird phrase Grandma always used to say.

When Kenny Albert was growing up, family gatherings sounded a lot like a dispatch from the first all-sports radio station. There was his father, Marv, whose voice shaped the sound of modern basketball, and there too were his uncles Al and Steve—a trio of professional play-by-play men with a listenership that spanned the country. It was only a matter of time before Kenny, armed with a toy tape recorder, yearned to follow in their footsteps. Some 3,000 broadcasts later, Kenny Albert has amassed countless stories from the world of sports and media. A

"La Dame aux camélias" raconte l'histoire des amants maudits, Marguerite et Armand, que les jugements moraux et la maladie vont détruire : le roman d'un désastre amoureux où les sentiments sont bafoués au profit de la bienséance sociale. Alexandre Dumas fils s'est inspiré de sa maîtresse, la courtisane Marie Duplessis, pour créer la dame aux camélias, héroïne romanesque s'il en est, et également héroïne d'opéra à partir de 1853, quand Verdi adaptera son histoire sous le nom de "La Traviata".