検索キーワード： 単語・言語・文法

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Pericles, prince of Tyre, sets out to woo a princess and sails headlong into harrowing adventure. Pursued by an evil king, Pericles is blown from port to exotic port. Along the way he finds the love of his life, then loses her and their infant daughter in a storm-tossed sea. Happily, this is a romance - Shakespeare's first - where, in true storybook fashion, miracles reunite the lost with those who love them, bringing joy and safe harbor at last.

Looking for a convenient language course that gets you speaking Italian in hours, not years? The Michel Thomas audio courses have helped over five million language learners to master a new language, with no writing, no stress and no memorisation. Perfect for absolute beginners, little or no...

Ever dream of writing a book, article, poem, or play that means something to you—and maybe to someone else as well? Do you have an idea you're ready to get down on paper? In Creative Writing For Dummies, you'll learn how to unleash your creative side and become a confident and productive writer.

The Etymologicon is a completely unauthorized guide to the strange underpinnings of the English language. It explains: How you get from “gruntled” to “disgruntled”; why you are absolutely right to believe that your meager salary barely covers “money for salt”; how the biggest chain of coffee shops in the world (hint: Seattle) connects to whaling in Nantucket; and what precisely the Rolling Stones have to do with gardening.

"A straightforward, friendly guide for aspiring writers" (Los Angeles Times): No more excuses. With award-winning author Walter Mosley as your guide, you can write a novel now. "Let the lawn get shaggy and the paint peel from the walls," bestselling novelist Walter Mosley advises. In this...

The dream of a universal translation device goes back many decades, long before Douglas Adams's fictional Babel fish provided this service in The Hitchhiker's Guide to the Galaxy. Since the advent of computers, research has focused on the design of digital machine translation tools - computer programs capable of automatically translating a text from a source language to a target language. This has become one of the most fundamental tasks of artificial intelligence.

Sigmund Freud revolutionized the way in which we think about ourselves. From its beginnings as a theory of neurosis Freud developed psychoanalysis into a general psychology, which became widely accepted as the predominant mode of discussing personality and interpersonal relationships. Anthony Storr goes one step further and investigates the status of Freud's legacy today and the disputes that surround it.

Socrates questions Ion, an actor who just won a major prize, about his ability to interpret the epic poetry of Homer. How does an actor, a poet, or any other artist create? Is it by knowing? Is it by inspiration? As the dialogue proceeds, the nature of human creativity emerges as a mysterious process and an unsolved puzzle.

Public Speaking Topic Secrets for College, Community, Toastmasters and TED Talks will help you discover your perfect topic. You'll be able generate topics based on your purpose, whether you want to inform, entertain, persuade, or inspire.

Greek to Me is a charming account of Norris’s lifelong love affair with words and her solo adventures in the land of olive trees and ouzo. Along the way, Norris explains how the alphabet originated in Greece, makes the case for Athena as a feminist icon, seeks the fabled Baths of Aphrodite, and reveals the surprising ways Greek helped form English. Filled with Norris’s memorable encounters with Greek words, Greek gods, Greek wine - and more than a few Greek men - Greek to Me is the Comma Queen’s fresh take on Greece and its exotic yet strangely familiar language.

In the 1970s, the behavioral psychologist Herbert S. Terrace led a remarkable experiment to see if a chimpanzee could be taught to use language. A young ape, named “Nim Chimpsky” in a nod to the linguist whose theories Terrace challenged, was raised by a family in New York and instructed in American Sign Language. Initially, Terrace thought that Nim could create sentences but later discovered that Nim’s teachers inadvertently cued his signing. Terrace concluded that Project Nim failed - not because Nim couldn’t create sentences but because he couldn’t even learn words.

Language and the way that people communicate has evolved over time, now you can learn how to effectively use your voice in the most effective way possible in order to get your message across. Every time we open our mouths, we have an effect on ourselves and the way others perceive us. The...

This audiobook is narrated by an AI Voice. The Abstract Language: Learning to Speak the Infinite , is for anyone who feels that ordinary language is too limited to capture the depth of their experience. It is for writers, artists, architects, spiritual seekers, poets, teachers, designers, and...

In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo...

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers “At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that...

Experience a modern classic on writing as you've never heard it before. With nearly one million copies of Writing Down the Bones in print, Natalie Goldberg has helped change the way writing is practiced in homes, schools, and workshops across America. Through her heartfelt personal reflections...

Lady Mason's trial for forgery and perjury shocks the neighborhood. A cast of unforgettable characters views her with disdain, compassion, and disbelief. And then there are the love stories....