検索キーワード： マーケティング・セールス

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force. Generation Alpha, the largest generation in history—with a projected spending power of $5.5 trillion by 2029—will transform...

You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our...

The platform-backed blueprint for building the next generation of market-leading brands. Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global...

Are we building platforms to reinforce the world we live in...or imagine the world we want? A frame-changing book about marketing, digital strategy, power, and culture-making: How to disrupt the dominant narratives that equate visibility with value, urgency with relevance, and content with worth...

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive...

The High-Net-Worth Advisor: Turning Client Relationships into Reliable Revenue is a behavioral operating system for attorneys, CPAs, wealth managers, and consultants who want to build practices around clients with $5 million or more in investable assets and business owners generating $10 million...

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces. Within the fiercely competitive restaurant industry, Bill...

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are...

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration transform into action, and hope...

A practical guide to developing the single most important skill for success in life and work – telling your story – from the inspiring social media sensation and No.1 bestselling author of What’s Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own...

In 90 Days to Level Up Your Sales Skills, bestselling author and world-renowned sales trainer and leader, Jeb Blount, delivers a groundbreaking new guide to unlocking your sales potential and reaching new professional heights. This hands-on, no-BS roadmap to sales success is perfect for anyone...

【続々重版】新時代のマーケティングバイブル、大好評5万部突破！ 大企業も中小もフリーランスも、売上を10倍に伸ばす"再現性抜群のノウハウ"を伝授 流行ではなく「原理原則」から読み解く、永続するマーケティング戦略。

Stop losing margin to unnecessary discounts with a structured pricing defense framework In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former president of global sales and marketing, reveals why...

ドジャースとkanzai。 大正製薬とプロゴルファー。 MLBとセブン-イレブン等。 あらゆる難題大型契約をたった一人で締結する男の信頼蓄積の秘訣 「kanzai」。 二刀流、大谷翔平投手が投手として復帰した2025年6月16日、彼がマウンドで投げた背後に「kanzai」のロゴがテレビ等に映りました。

Negotiation isn't about being tough. It's about being clear, self-aware, and true to your values. Everyday negotiation has changed. It's no longer a skill reserved for the boardroom or the elite. In a world where our personal and professional lives are increasingly intertwined, everyone is...

Almost nothing is made where you think it is Where Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor...

The companies that win aren’t the ones with the best product, but the ones that make every buyer move now—not later. Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger...

Amazon polarisiert. Doch eines ist unbestritten: Kaum ein Unternehmen ist in den vergangenen 30 Jahren so rasant gewachsen – und dabei so dauerhaft erfolgreich geblieben. Mit »The Secret Playbook« legen erstmals drei deutsche Amazon-Insider offen, welche Management-Techniken wirklich hinter...

All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization. This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.

In Book Yourself Solid Revised & Updated 20th Anniversary Edition, listeners will discover the core principles that have helped hundreds of thousands of service professionals build thriving, referral-driven practices over the past two decades. This landmark edition brings together the...