検索キーワード： マーケティング・セールス

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our...

The platform-backed blueprint for building the next generation of market-leading brands. Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global...

Are we building platforms to reinforce the world we live in...or imagine the world we want? A frame-changing book about marketing, digital strategy, power, and culture-making: How to disrupt the dominant narratives that equate visibility with value, urgency with relevance, and content with worth...

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive...

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated Press Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we...

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are...

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration transform into action, and hope...

A practical guide to developing the single most important skill for success in life and work – telling your story – from the inspiring social media sensation and No.1 bestselling author of What’s Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own...

In 90 Days to Level Up Your Sales Skills, bestselling author and world-renowned sales trainer and leader, Jeb Blount, delivers a groundbreaking new guide to unlocking your sales potential and reaching new professional heights. This hands-on, no-BS roadmap to sales success is perfect for anyone...

【続々重版】新時代のマーケティングバイブル、大好評5万部突破！ 大企業も中小もフリーランスも、売上を10倍に伸ばす"再現性抜群のノウハウ"を伝授 流行ではなく「原理原則」から読み解く、永続するマーケティング戦略。

ドジャースとkanzai。 大正製薬とプロゴルファー。 MLBとセブン-イレブン等。 あらゆる難題大型契約をたった一人で締結する男の信頼蓄積の秘訣 「kanzai」。 二刀流、大谷翔平投手が投手として復帰した2025年6月16日、彼がマウンドで投げた背後に「kanzai」のロゴがテレビ等に映りました。

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions...

Read by the author. Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives. Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films...

Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW "A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of Truth A gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself—from investigative...

商品を売るためにさまざまなマーケティング手法を試してみるが、なかなか売上に結びつかない――デジタル化にグローバル化、消費者ニーズの多様化により、市場環境はかつてないほどに複雑になっています。

In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilise the lessons from these masters of storytelling for your own business.

Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content?

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for...

In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors...