検索キーワード： マーケティング・セールス

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world–and herself–through advertising. What could possibly go wrong?

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products.

Trailblazing anthropologist Oliver Sweet has spent decades using cultural insights to help businesses, governments, and NGOs achieve their goals. Now, in The Rules That Make Us, Sweet shows us how to strengthen our own cultural intelligence. Drawing on research conducted in thirty-five countries, he maps culture’s hidden rules: how it governs our behavior and creates our assumptions, how it’s shaped by technology, and even how it can help us predict the future.

This powerful follow-up to How to Master the Art of Selling—with over 2 million copies sold—takes your selling capabilities to the next level. Perfect for evolving sales professionals, it provides the refined tools you need to stay mentally resilient, communicate with impact, and read the room like a pro.

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

As Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire), where his first major task was to bring home negotiations for returning the NFL’s Rams to Los Angeles from St. Louis, David Meltzer followed his boss’s instructions: “Don’t negotiate to the last penny. Always be fair. Don’t do business with d--ks.” Since then, David’s taken this advice on as his mantra, not just for negotiating high-stakes deals but for navigating life.

東証プライム上場企業社長＆ビジネス書著作累計40万部＆SNS総フォロワー数20万人超の著者が送る、画期的な令和時代のマーケティング論！

The Science of Scaling offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data―not wishful thinking.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques.

◆「実務者が選ぶマーケティング本大賞 2025」大賞受賞！◆経営、事業、マーケティングで、成果を出したいすべての人へ「No.1ビジネス」をつくるための「最重要戦略」とは？

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

Most sales professionals and entrepreneurs are desperate to find new techniques to help them break through the noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations. This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge―the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines.

◎「お金をかけないと、モノは売れない」なんて、大間違い！◎最小コストで最大成果を得られる「コスパ最強のマーケ術」を完全網羅◎個人事業主から大企業の広報まで「知ればトクする94の打ち手」を大公開！

D2Cビジネスのバイブル登場！北の達人コーポレーション 木下勝寿氏——この通りやれば100億まではいけるはず。

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

「泣ける」から読み解く、心を動かす感情マーケティング「映画を見て号泣した」「いつもの定食屋さんに行こう」「自分へのご褒美に買っちゃった」