検索キーワード： マーケティング・セールス

When you make luxury the standard by which your business operates, not through expensive amenities, but by making people feel seen, the result is true differentiation and unprecedented customer and employee loyalty. In the tradition of Unreasonable Hospitality and Setting the Table, The Luxury...

From the bestselling author of Palo Alto, a kaleidoscopic and thought-provoking history of how America came to pursue convenience—the feeling of getting what you want, when you want it—at all costs, to the detriment of our health, happiness, and even our efficiency. We are drowning in...

When is the best time to come up with ideas? Why do we often have creative breakthroughs while we’re sleeping, playing or on the move? How can you overcome self-doubt, fear of failure, and rejection? The answer to all these questions can be found in this book. Award-winning adman, entrepreneur...

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force. Generation Alpha, the largest generation in history—with a projected spending power of $5.5 trillion by 2029—will transform...

Why are so many great coaches struggling to get clients? Most coaches spend years learning how to help people, but very little time learning how to attract clients. They can't clearly explain what makes their coaching valuable, and their marketing isn't bringing in enough business. Meanwhile...

You can't separate marketing, product, and AI anymore. This guide will help you win the next era. Marketing is a trillion-dollar ecosystem based on human psychology—and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing...

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at...

In 90 Days to Level Up Your Sales Skills, bestselling author and world-renowned sales trainer and leader, Jeb Blount, delivers a groundbreaking new guide to unlocking your sales potential and reaching new professional heights. This hands-on, no-BS roadmap to sales success is perfect for anyone...

What if the difference between top performers and everyone else was never talent, personality, or even the script?Put twenty people through the same sales training, give them the same product, pricing, and lead sources, and you might expect similar results.But that’s rarely what happens. Some...

Are we building platforms to reinforce the world we live in...or imagine the world we want? A frame-changing book about marketing, digital strategy, power, and culture-making: How to disrupt the dominant narratives that equate visibility with value, urgency with relevance, and content with worth...

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive...

The High-Net-Worth Advisor: Turning Client Relationships into Reliable Revenue is a behavioral operating system for attorneys, CPAs, wealth managers, and consultants who want to build practices around clients with $5 million or more in investable assets and business owners generating $10 million...

Think content creators are just ‘people who make videos’? Wrong. They’re billion-dollar businesses in the making. From Mr Beast and Emma Chamberlain to the Sidemen and PewDiePie, the kids who started filming in their bedrooms are building companies that will one day outgrow Apple, Amazon...

Give your company a competitive edge through the power of your salespeople. If you read (or listen to) nothing else on sales, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you align your sales team's goals and objectives...

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces. Within the fiercely competitive restaurant industry, Bill...

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are...

「良いものをつくるメーカー」から 「信頼される強いブランド」へ AIとSNSの時代に日本企業が世界で存在感を高めるための方法、 それは「信頼による差別化」を生み出す フライホイール型のブランド構築だ！！ ナイキ、ユニクロ、トヨタ、アシックス…… 日本と世界を代表する企業のブランド＆成長戦略に携わってきた 第一人者の知見と実践的フレームワークを公開。

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration become strategy and hope sustain...

大好評のネット広告解説書を、最新の内容にあわせて大幅にアップデート！ 本書は2018年4月の発売以来、「すぐに使えるノウハウが満載」「決断をする立場にある会社人は、読んで損はないのでは・・・」などと好評の『ネット広告運用"打ち手"大全 成果にこだわるマーケ＆販促 最強の戦略102』の改訂版です。

"You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniable that ownership is in significant decline. We're in the midst of a tectonic shift...