検索キーワード： マーケティング・セールス

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...

Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they’ve misjudged something far more complex: what people value. In 12 actionable steps, The Pricing Sprint transforms pricing from a ‘guessing game’ and a ‘black box’ into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.

Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products.

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

This powerful follow-up to How to Master the Art of Selling—with over 2 million copies sold—takes your selling capabilities to the next level. Perfect for evolving sales professionals, it provides the refined tools you need to stay mentally resilient, communicate with impact, and read the room like a pro.

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

Most sales professionals and entrepreneurs are desperate to find new techniques to help them break through the noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations. This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge―the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines.

As Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire), where his first major task was to bring home negotiations for returning the NFL’s Rams to Los Angeles from St. Louis, David Meltzer followed his boss’s instructions: “Don’t negotiate to the last penny. Always be fair. Don’t do business with d--ks.” Since then, David’s taken this advice on as his mantra, not just for negotiating high-stakes deals but for navigating life.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

The Science of Scaling offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data―not wishful thinking.

東証プライム上場企業社長＆ビジネス書著作累計40万部＆SNS総フォロワー数20万人超の著者が送る、画期的な令和時代のマーケティング論！

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques.

◆「実務者が選ぶマーケティング本大賞 2025」大賞受賞！◆経営、事業、マーケティングで、成果を出したいすべての人へ「No.1ビジネス」をつくるための「最重要戦略」とは？

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

「石の上にも3年」はもう古い！　美容師はもっと稼げる職業になる！！3か月で即戦力、Z世代が次々応募してくる関西No.1美容室代表が教える、“人が辞めない会社”のつくり方。

「センスには自信がなくて」という人に！高学歴や大企業勤めで、自信に満ち溢れている社会人も、出世頭でハイパフォーマンスを出すビジネスパーソンも、センスの話になると、とたんに申し訳なさそうな、恥ずかしそうな顔をする。