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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

 User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.   

The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process. 

 Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. 

Dubbed "CryptoDad" for his impassioned plea to Congress to acknowledge and respect cryptocurrencies as the inevitable product of a fast-growing technological wave and a free marketplace, Chris Giancarlo is considered one of "the most influential individuals in financial regulation." CryptoDad: The Fight for the Future of Money describes Giancarlo's own reckoning with the future of the global economy - at the intersection of markets, technology, and public policy - and lays out the fight for a Digital Dollar.

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

 Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values. 

The NFT Handbook is a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.  

The best strategic negotiators take advantage of self-esteem or self-image issues they uncover in their negotiating partners. These professionals have mastered more than the tactics. They have mastered the inner game of negotiating. You can, too.

Leadership is a very different skill from day-to-day management. This is because leadership is focused on the business, whereas management is devoted to solving problems that arise in the business. That may seem to suggest that leadership is the easier of the two paths, but the truth is that leadership is far harder for many people, because it is less tactical. Not all sales managers are sales leaders, but sales managers can learn to be sales leaders.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

 The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. 

How much specialized training must a world-class athlete put in before they reach that coveted top step, hear their country's national anthem played, and receive the gold medal? The answer varies by country and by specialty...but it is always measured in years and sometimes even in decades.

Goal-Setting Boot Camp is for anyone and everyone who has big dreams and big ambitions and is willing to take action on them...by changing and doing different things. Whether you want more money, a promotion, a more satisfying relationship, or anything else important that you are willing and able to take action on, the proven, intensive four-day process outlined in this book can lead you to personal breakthroughs and greater fulfillment in virtually any area of life.  

In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.

In the modern economy, businesses must have heart. The marketing industry is broken. Consumers are tired of interruption, push, mass media, and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted radically.