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So, how do you change someone's mind - or at least advance the conversation - when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly 20 years advising and helping the world's most well-known companies do just that. Filled with deeply researched insights into how we make up - and change - our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

While working in a particularly toxic environment, Karlyn Borysenko came to this liberating realization: She couldn't control other people, but she could control herself, her perspective, and her actions. Now an organizational psychologist, consultant, and executive coach, Borysenko tells us how to bridge the gap between where we are now and what will bring us the most professional success and happiness. We must achieve self-mastery - by accepting responsibility for our actions, understanding our innate work style, and discerning when and how to push outside our comfort zone.

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100-plus insights, this no-nonsense audiobook will help you find your way through the hardest parts of any bold project or new venture.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her 30s, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep - and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.

From New York Times best-selling author and beloved Today show anchor Hoda Kotb comes an inspiring collection of quotes - drawn from her own personal favorites featured on her enormously popular Instagram account - that offer wisdom, courage, and hope. In I Really Needed This Today, Hoda not only shares 365 sayings and quotes, she writes about the people and experiences that have pushed her to challenge boundaries, embrace change, and explore relationships to their fullest.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Why Losing Your Job Could be the Best Thing That Ever Happened to You is a compassionate guide that will inform and engage anyone who is facing redundancy or job loss - with deeply inspiring case studies and clear and brilliantly accessible, practical advice for getting back on course with your life and career. Eleanor Tweddell's five-step plan will support you through the early stages of shock, through to building up the skills, self-confidence and motivation to thrive after redundancy - whether that is in your previous sector or something new.

How to Be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distils 20 years' experience training executives at all levels from leading companies around the world into a range of smartly illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

Asking for a promotion ranks high on the list of life's most anxiety-inducing activities. Putting yourself out there to higher-ups can be intimidating, and competition can be fierce, especially in the current economic climate. And, of course, what if they say no? But it's also one of the most important things you can do for your career. If you want to move forward in your company or field, promotions are part of the game, and they won't just be handed to you - you have to work - and ask - for them.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.

The world of work is changing at an unprecedented rate. At a time when constant innovation, agility and speed often mean the difference between success and failure, we can no longer afford to waste time navigating the complex bureaucracy present in most companies.... Number one New York Times best-selling author Keith Ferrazzi argues that in times like these the ability to lead without authority is the essential workplace competency.

In The Freelance Bible, award-winning entrepreneur and freelancer Alison Grade guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

Today, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future?

How to Go to Work is a practical guide to equip you with everything you need to know to choose and achieve the career you want. The world of work is changing faster than ever before and it can feel overwhelmingly competitive out there. That's why Lucy Clayton, a founding CEO, and Steve Haines, an education policy advisor, have compiled and distilled the most valuable advice you can get on how to jump-start your career and shortcut the competition.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

In No Hard Feelings, you'll learn how to navigate the emotional minefield that is the modern workplace, and express your feelings and identity at work. After all, the financial success of the 21st century depends on it. Without the ability to communicate and correct stress, we risk burnout. Without emotions, we cannot make decisions, influence others, or be creative. As our jobs become more collaborative, complex, and stressful - as well as the centre of our identities - effectively embracing emotion will only become more important.

Do you dream of what you want to achieve in life - whether it's setting up your own business, getting in shape, or writing a novel - but never seem to get round to actually doing it? Does now just never feel like a good time to start? In January 2015, Sháá Wasmund made a decision: to finally get what she wanted. Three years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be.

We hear that we must be passionate about only one thing, that 10,000 hours of hard practice is needed to achieve mastery. But in fact most successful people, including Nobel Prize winners, nurture multiple areas of knowledge and activity that feed their central subject. Whether it's making a perfect soufflé, dancing a tango or lighting a fire, when we take the time to cultivate small and quantifiable areas of expertise, we change everything.