検索キーワード： 事業開発・起業

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

無形商品を販売している個人ビジネス従事者に特化したまったく新しいライティング。『コピーライティングとコンテンツライティングの融合』それがハイブリッドコピーライティングです。

この本のテーマはずばり、「あなたの商品を購入してくれる熱狂的なファンの集め方」です。―無料客ばかりを集めるのは終わりにしてください― YouTubeであなたの無料で公開した動画を視聴

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan.

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

Two renowned investment advisors and authors of the best seller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century. The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization.

独自の視点と卓越した才能を持ち、さまざまな分野の最前線で活躍するトップランナーたちが、時代を切り取るテーマについて語り合う連続企画「イノベーターズ・トーク」。
第2回は、ローランド・ベルガー日本法人会長の遠藤功氏と、ローソン会長CEOの玉塚元一氏が「日本人にMBA（経営学修士）は必要か」をテーマに激論を交わす。 遠藤氏は外資系コンサルティングファームのトップを務め、「現場力」という概念を世に広めたことでも知られる。
一方で、約10年間、早稲田大学ビジネススクールの教授を務めた。育成熱心な指導者として教え子からの評価も高かったが、徐々に大学組織やMBA制度そのものへの違和感を抱き始め、2016年に教授を退任した。
昨年末には顛末を著書『結論を言おう、日本人にMBAはいらない』につづり、その赤裸々な内容は賛否両論の嵐を巻き起こした。
対する玉塚氏は、「イノベーターズ・ライフ」でも語られたとおり、海外ビジネススクールに留学したことを契機に外資系企業に転職し、その後、経営者としての道を切り開いた。いわば「MBAの成功者」である。
MBAという制度に、教授として、受講者として向き合った二人。日本人のキャリアを考える上で、MBAはどのような意味合いを持つのか。リーダーを育成する上で、ビジネススクールは有用なのか、そうでないのか。当事者の立場か

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

話題沸騰！Amazonベストセラー第１位!!兄・成田悠輔のひと言がきっかけだった

Why do well-intentioned plans for improving the human condition go tragically awry? Author James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not - and cannot - be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2005, and re-examines the original text of Beyond Entrepreneurship with his 2020 perspective.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

ドラマ以上にドラマティック！まるで日本版『HARD THINGS』！！

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Thiel, Peter, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One.

Father of modern management, social commentator, and preeminent business philosopher Peter F. Drucker analyzed economics and society for more than 60 years. Now, for listeners everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker - an invaluable compilation of essential materials from the works of a management legend.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

Digital Marketing Strategy is your essential guide to building powerful online campaigns, mastering modern tools, and connecting with your audience across every major digital channel. This comprehensive and practical book is designed for entrepreneurs, freelancers, small business owners, and marketing professionals who want to succeed in today’s fast-paced online environment. Whether you're a beginner or looking to sharpen your skills, this guide walks you through everything from SEO and social media to content marketing, paid ads, email automation, and beyond.