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The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

From bestselling author of The $100 Startup and Side Hustle comes Chris Guillebeau's engaging story about the power you have to create your own financial destiny. Like financial classics The Latte Factor and The Richest Man in Babylon, The Money Tree uses a compelling story with captivating...

From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur. The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales...

From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he...

Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God...

The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is...

The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming...

A USA Today and LA Times Bestseller! “A force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story.” —Sarah Kauss, founder and CEO of S’well “An inspiring story for anyone...

From the legendary former Fed Chairman and the acclaimed Economistwriter and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen. From even the start of his fabled...

“I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you...

A USA Today New and Noteworthy Title “You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the...

Banking on It is the firsthand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks, Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector, but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry, she decided to shake things up herself by doing something totally radical - setting up her own bank.

It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.

In The Freelance Bible, award-winning entrepreneur and freelancer Alison Grade guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

A century ago, the idea of 'the economy' didn't exist. Now economics is the supreme ideology of our time, with its own rules and language. The trouble is most of us can't speak it. This is damaging democracy. Dangerous agendas are hidden inside mathematical wrappers; controversial policies are presented as 'proven' by the models of economic 'science'. Government is being turned over to a publicly unaccountable technocratic elite. The Econocracy reveals that economics is too important to be left to the economists

Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.

Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez, introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs. Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

The only woman in Forbes’ Greatest Business Stories of All Time and the first woman to chair a company on the New York Stock Exchange, Mary Kay Ash has a life story that reads like a Barbara Taylor Bradford novel Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and...

Brought to you by Penguin. The celebrated scientist and author of Why Information Grows reveals how knowledge moves, drives progress and shapes the world We all understand that knowledge shapes the fate of business and the growth of nations, but few of us are aware of the principles that govern...