検索キーワード： 事業開発・起業

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

ドラマ以上にドラマティック！まるで日本版『HARD THINGS』！！

Affirmations for Entrepreneurs is a powerful guide that offers daily affirmations specifically tailored to help entrepreneurs achieve success in their business ventures. This book is designed to provide entrepreneurs with the mental tools and mindset necessary to overcome obstacles, attract success, and ultimately make more money. With a focus on transformation from the inside out, this book aims to inspire, empower, and support entrepreneurs reaching their fullest potential.

Bloomsbury presents A More Beautiful Question by Warren Berger, read by Dale Nichols. To get the best answer—in business, in life—you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated...

USA TODAY BESTSELLER | WALL STREET JOURNAL BESTSELLER Includes live, archival audio footage documenting the eras of In-N-Out—perfect for In-N-Out superfans! Discover the official story of In-N-Out Burger––how three generations have created a thriving, family-owned company, why its fans are...

In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn’t rely on you putting in more hours, this book will show you the way.

In this Very Short Introduction, Philip N. Jefferson explores how the answers to these questions lie in the social, political, economic, educational, and technological processes that impact all of us throughout our lives. The degree of vulnerability is all that differentiates us. He shows how a person's level of vulnerability to adverse changes in their life is very much dependent on the circumstances of their birth, including where their family lived, whether it was peacetime or wartime, whether they had access to clean water, and whether they are male or female.

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society.  

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

The Miracle Morning for Writers combines Hal Elrod's global phenomenon with Steve Scott's proven writing habit techniques (which helped him get on the Wall Street Journal best sellers list). You learn how to take charge of your morning and maximize "the rest of the day" for your writing efforts.

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares unique insights into...

Going Independent: A Practitioner's Guide to Launching Your Advisory Firm is a step-by-step playbook for financial advisors who want to leave a bank, wirehouse, or insurance platform and build a truly independent RIA on their own terms.

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

Set a bold vision for your company—and achieve it. If you read (or listen to) nothing else on strategy, listen to this book. This selection of current and classic Harvard Business Review articles will help you understand the dynamics of competition, find new sources of advantage, and...

You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

'Brought to you by Penguin. A SUNDAY TIMES BESTSELLER. Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at...

NEW YORK TIMES BESTSELLER From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist...

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.