検索キーワード： 事業開発・起業

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Empowerment Takes More Than a Minute provides practical and simple concepts that CEOs, COOs, and managers at all levels in organizations both public and private can apply to their particular situations. This program is written by Ken Blanchard, co-author of The One Minute Manager and a regular contributor to Executive Excellence.

Get tested and proven advice on how to navigate risk and succeed in all phases of business ownership from a successful entrepreneur who turned a small startup into a billion-dollar company. Self-made billionaire and Paychex founder Tom Golisano understands the fears, risks, and challenges...

Tip is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve continued recognition and growth in work and life is to take personal accountability for your reputation and results. Whatever your role, or level of success in your career, Tip is a guide that will help you discover, or remember, how to consistently bring unique value to your team, your organization, and your most important customers.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

ドラマ以上にドラマティック！まるで日本版『HARD THINGS』！！

Affirmations for Entrepreneurs is a powerful guide that offers daily affirmations specifically tailored to help entrepreneurs achieve success in their business ventures. This book is designed to provide entrepreneurs with the mental tools and mindset necessary to overcome obstacles, attract success, and ultimately make more money. With a focus on transformation from the inside out, this book aims to inspire, empower, and support entrepreneurs reaching their fullest potential.

Bloomsbury presents A More Beautiful Question by Warren Berger, read by Dale Nichols. To get the best answer—in business, in life—you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated...

USA TODAY BESTSELLER | WALL STREET JOURNAL BESTSELLER Includes live, archival audio footage documenting the eras of In-N-Out—perfect for In-N-Out superfans! Discover the official story of In-N-Out Burger––how three generations have created a thriving, family-owned company, why its fans are...

In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn’t rely on you putting in more hours, this book will show you the way.

In this Very Short Introduction, Philip N. Jefferson explores how the answers to these questions lie in the social, political, economic, educational, and technological processes that impact all of us throughout our lives. The degree of vulnerability is all that differentiates us. He shows how a person's level of vulnerability to adverse changes in their life is very much dependent on the circumstances of their birth, including where their family lived, whether it was peacetime or wartime, whether they had access to clean water, and whether they are male or female.

NEW YORK TIMES BESTSELLER From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society.  

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

The Miracle Morning for Writers combines Hal Elrod's global phenomenon with Steve Scott's proven writing habit techniques (which helped him get on the Wall Street Journal best sellers list). You learn how to take charge of your morning and maximize "the rest of the day" for your writing efforts.

Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long. In a refreshingly straightforward style, John Maxwell shares unique insights into...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...