検索キーワード： 制作 "Audible studios" 事業開発・起業

The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator--all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams.

Whether you're an entrepreneur starting out or a director, executive, or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable. Developed in the real-world laboratory of thousands of businesses in 27 countries spanning over two decades, Built to Grow is a proven, time-tested model to unlock the real potential in your business.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

Follow the "Five Essential Steps to Success" as you listen to this intriguing and compelling guide for creating your own online business. Each chapter is carefully composed to suit the budding entrepreneur: from the basics of getting started, right through to creating your own Web site and making money online. Greg and Fiona Scott take you on an engrossing journey as they share their own account of "living a laptop lifestyle" through their online business, discussing the many trials and pitfalls they encountered along the way.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.

Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.

Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.

When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s - tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination.

S.U.M.O. stands for Shut Up, Move On. It's a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It doesn't necessarily mean "get over it" or "pull yourself together" (although there may be occasions when both responses are necessary): "Shut Up" means stop what you're doing, take time out to reflect, let go of baggage and beliefs that hinder your potential; "Move On" means tomorrow can be different from today, look for new possibilities, don't just think about it, take action.

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

The only guide you need to stop wasting your potential and create a kickass career you care about. Daniel DiPiazza, the young founder of the massively popular Rich20Something.com, was once a typical 20-something, logging mind-numbing hours at low-paying jobs in hopes of moving up. Then it hit him: This doesn't have to be my life. Now 28, DiPiazza has launched multiple successful businesses with zero start-up capital - simply by identifying and monetizing his skills into a career and life he loves.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

Oltre a perseguire le finalità caritatevoli che le hanno caratterizzate sin dalle origini, le fondazioni svolgono oggi altri ruoli: promuovono la filantropia, sperimentano politiche e favoriscono la collaborazione tra attori diversi. Di origine privata o pubblica, sono state riscoperte perché particolarmente adatte ad affrontare problemi tipici delle società contemporanee.

Si può concedere credito a clienti poveri, privi di garanzie patrimoniali, e avere successo? È questa la scommessa vinta dalla Grameen Bank del Nobel per la pace Yunus e da altre esperienze di microcredito sparse in tutto il mondo. Risultati e potenzialità, rischi e limiti di un nuovo modo di fare finanza.

Alberto Forchielli è un economista sui generis, anticonformista e schietto. Uno che gestisce un importante fondo di private equity, profondo conoscitore del mercato cinese, uno che viene ascoltato al Congresso degli Stati Uniti come alla Silicon Valley. Uomo globalizzato dal 1980, vive girando il mondo ma è rimasto legato alla sua Italia, della quale impietosamente denuncia i difetti e il provincialismo.