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The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand—the inspiration for the major motion picture Ferrari directed by Michael Mann—featuring a new foreword and epilogue Genius? Tyrant? Power broker? Enzo Ferrari is the impressively researched, fully...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

Instant Sunday Times bestseller An inside look at the competitive world of Formula One and trailblazer Susie Wolff's 20-year career, taking listners from the driver’s seat and the F1 paddock all the way to the future of the sport. As a young girl, Susie Wolff dreamed of one day racing Formula...

'A fascinating and unique insight from one of F1's most formidable reporters.' Toto Wolff From Australia and Italy to China and the U.S., Ted Kravitz - hailed as an 'icon' and 'one of the most high-profile voices in Formula 1' - is the fans' eyes and ears in the pit lane, followed by millions of...

La F1 est devenue une compétition acharnée où seules les meilleures écuries peuvent prétendre à la victoire. Mercedes-AMG PETRONAS F1, vainqueur de 7 championnats du monde des Pilotes et de 8 championnats du monde Constructeurs consécutifs, doit affronter une nouvelle réalité : elle n'est plus indétrônable. Entièrement immergé dans l'équipe pendant les saisons 2023 et 2024, l'auteur suit Lewis Hamilton, George Russell et le directeur de l'écurie Toto Wolff, sur et en dehors de la piste, alors qu'ils mettent tout en œuvre pour revenir dans la course aux titres.

On Rails: Navigating Alcoholism and Building a Million Dollar Racing Brand tells the gripping story of Tim Estenson, a former flat-track motorcycle racer turned successful entrepreneur who battled alcoholism from a young age. It's not just a tale of a man living a motorcycle racer lifestyle, but a story of recovery, spirituality, and more.

« Nous avons créé plus de dramaturgie que dans tous les opéras italiens réunis et agacé beaucoup de monde. Mais seulement les bonnes personnes. J'espère que vous apprécierez cette balade avec moi. » Gunther Steiner Dans son nouveau livre, Gunther Steiner nous entraîne dans un voyage effréné à travers ses dix années passées au sein de l'équipe Haas. Fondateur et directeur de l'équipe de F1, il nous raconte les prémices de sa création. De l'idée première aux défis de son financement et de sa construction, Gunther livre la véritable histoire des origines de Haas.

The meteoric rise of motorsports phenom Oscar Piastri has been the stuff of legends - so far. Three years and a record-breaking three straight titles across Formula Renault, Formula 3 and Formula 2 set up one of the most anticipated F1 rookie seasons ever when the 21-year-old Melburnian joined...

Brought to you by Penguin. As lead presenter for Sky Sports Formula One live coverage, Simon Lazenby is at the centre of Grand Prix race-weekend action. In this book, he takes us off camera to give us exclusive, behind-the-scenes access to the people who power this multi-billion-pound sport...

Discover more about the invention, development and future of the automobile in 10 captivating essays for those with a need for speed! Cars have shaped our world, giving us the freedom to travel and changing the pace of life as we know it. But how were cars created? How does fuel get us from A to...

Set against the drizzly backdrop of a 1980s Thatcherite Britain, three good mates, with more enthusiasm than expertise, decide to put together a 'proddie' racing team. The ‘Bimota Drinking Club’ is formed, and with nothing more than a set of second-hand leathers and a shed full of rusty spanners, the search begins for both the bike, and the talented rider, who can take the team to racing glory.

'A testament to the success of Eddie's life' DAMON HILL Full Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan. A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix...

The official, no-holds-barred inside story of the Mercedes-AMG PETRONAS Formula 1 Team “This book lifts the lid on what life is really like inside our team and it has been based on unprecedented access—nobody has ever been this close to what happens behind the scenes.”—Toto Wolff ...

Packed with intrigue, high-stakes schemes, and adrenalin-fueled action on-and-off the track, the brilliant and gripping inside story of Formula One’s most fascinating, swagger-rich, and win-at-all-costs team, Red Bull, now celebrating its twentieth anniversary. A propulsive, dramatic thrill...

Movido a Gasolina reúne 30 textos do jornalista-piloto Cassio Cortes, mesclando bastidores inéditos de matérias especialíssimas do programa Acelerados, como a visita à sede da equipe McLaren para se tornar o primeiro apresentador de TV do mundo a pilotar a mítica McLaren Senna e o desafio de pilotagem contra Sebastian Vettel em uma Ferrari 488 debaixo de chuva torrencial. Inclui também grandes reportagens publicadas em revistas internacionais como MAXIM, The Red Bulletin, Road & Track e Car and Driver, oriundas dos mais de dez anos de carreira de Cassio como repórter especial freelancer.

BBC F1 presenter and Drive to Survive expert Jennie Gow covers the key concepts, drivers, teams, tech and rules in an easy, bitesize format. This book is packed with Jennie's unique insights, anecdotes and plenty of trivia. Whether you’re new F1 and keen to learn more or a veteran supporter looking to brush up on facts, there’s something for everyone in this entertaining guide to racing in the fast lane.

Life comes at you fast when you’re traveling 180 miles per hour. For Ted Giovanis, it’s also where you can learn the most valuable lessons. In forty-eight accessible and inspiring chapters, he shares the experience he’s gained since starting an auto racing career at age forty-six, a ride of three decades that is still in overdrive. He shows you how the tools of racing and the teamwork within it are applicable to life and business.

“One of the finest wordsmiths in modern sport . . . with infectious passion and singular craft [Smith] has created a truly fabulous and unique piece of work. On the Grid is incredibly special. I loved every thoughtfully written word.” —Will Buxton, award-winning broadcaster, star of Drive...

Do you love cars? Do you love interesting stories about start-ups? Do you love crazy stories about founders and their ups and downs? If so, this book, and the books in this series, are for YOU.

This book can help you achieve greater success in your life. You are in total control. You are in the driving seat. Right now, you are the sum total of all your thoughts, all the decisions you have made and your experiences so far. The race is long, with many laps to go and ultimately it is only with yourself. Your success is not only the destination, but the journey. Race to win with these winning formulas.