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Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

Enzo Ferrari diceva: "Date un foglio di carta a un bambino, dategli dei colori e chiedetegli di disegnare un'automobile, sicuramente la farà rossa." Devo dire che aveva ragione. Dalla prefazione di Charles Leclerc. La storia della Formula 1 è un vero e proprio romanzo iniziato il 13 maggio del 1950 in Inghilterra. Da allora sono trascorsi settant'anni, ricchi di avventure, successi, gioie, ma anche di dolori e tragedie.

F1 is one of the most watched sports on the planet with some of the highest paid athletes in the world. For over a decade, Lee McKenzie has been at the heart of it all. Thanks to a relaxed but informative interview style, she has become one of the most respected F1 presenters and interviewers in the sport, with drivers requesting her for interviews because of her tough but fair approach.

This is the unbelievable, unforgettable, unparalleled story of an ordinary guy whose attempts to become famous doing the thing he wanted most—become a world class race car driver—devolved into a you-can’t-make-this-up tale of one of the biggest crime rings and drug scandals of the 1980s. Now, with the help of New York Times bestselling author A.J. Baime, Randy tells the whole truth for the first time ever, a gripping narrative unlike any other, a sports story for the ages, and shocking a true crime epic.

In Sacred Brotherhood, Warren and Ari Levenbaum share how Law Tigers — the nation’s premier motorcycle injury program — got started, hit the road running, and has been serving lawyers and their clients, allowing them to enjoy life to the fullest. Inside, you’ll learn about the early years, the culture of motorcyclists, how the Law Tigers program operates, and how you can benefit by joining this band of brothers.

Author Kit Chapman is a lifelong motorsports fan who has previously worked with Virgin Racing’s Formula E team on the chemistry and material science of their cars. With help from his wide range of contacts in the industry, Kit criss-crosses the globe from Ohio to Monaco, Spain to Bahrain. He steps behind the scenes of current engineering breakthroughs, picking up extraordinary tales along the way, such as that of maverick designer Warren Mosler who designed a car so fast it was banned from racing.

Die umfangreichste Biografie der Formel-1-Legende! Der Österreicher Niki Lauda prägte die Formel 1 über Jahrzehnte wie kein Zweiter - nicht nur als erfolgreicher Fahrer, sondern auch als Manager und Macher hinter den Kulissen. Seine einmalige Lebensgeschichte umfasst sportliche Meilensteine wie zwei Weltmeistertitel mit Ferrari und die weltberühmte Rivalität mit James Hunt in den 70er-Jahren - verfilmt im Kinofilm Rush -, aber auch dramatische Wendepunkte wie den fast tödlichen Unfall auf dem Nürburgring, seinen Rücktritt und den Beginn der Unternehmerkarriere.

In 1962, a small Morgan sports car, TOK258, created history by defeating factory teams run by leading international manufacturers in the famous 24 hour race at the Le Mans circuit. The car crossed the finishing line on Sunday, 24 June, having completed 2256 miles in the 24 hours from the start time on Saturday afternoon to win the 2 litre GT class. Although privately owned, the car was entered and supported by the Morgan Motor Company and driven by Chris Lawrence and Richard Shepherd-Barron.

Michael Schumacher - ein Leben auf der Überholspur. Siebenfacher Formel-1-Weltmeister und Aushängeschild der Autofahrernation. Michael, der Superdeutsche. Diszipliniert, detailverliebt, fleißig, tapfer, ehrlich. Vor 30 Jahren, am 25. August 1991 startete Michael Schumacher seine Formel-1 Karriere in Belgien. Vermutlich kam der Jordan Deal nur durch eine kleine Schummelei seines Managers Willi Weber zustande. Weber versicherte Teamchef Eddi Jordan, Michael kennen den anspruchsvollen Kurs von Spa-Francorchamps aufgrund seiner Nähe zu Kerpen sehr gut. Dem war aber nicht so.

Toby Price has lived a truly remarkable life, filled with ups, downs and every bump in the road imaginable: a childhood racing prodigy from the tender age of two - there was hardly a paddock that could contain him. After tearing through the junior ranks, taking out titles in both dirt track and motocross, Toby was living the dream, turning pro at 16 and joining the formidable KTM Racing team. Soon he was turning heads internationally and tapped to take on the most forbidding enduro courses the sport could throw at him.

Joey Dunlop's story is one of towering triumphs and desperate tragedies in almost equal measure. Born poor—dirt poor—with no running water, no electricity, he was the definition of the everyman hero, earning the title 'King of the Roads' in what must be considered one of the world's most extreme sports—motorcycle road racing. And as well as being voted Northern Ireland's greatest ever sportsman, he remains the most loved and most successful road racer of all time.

Driving is a complex skill, teaching it arguably even more so. My aim with this book is to make both the driving and the teaching as enjoyable and simple as possible. This book's in two parts. The first is a crash (possibly not the best choice of word!) course in making you an effective driving instructor. The second part breaks down the 20 lessons every professional instructor takes their pupils through.

My dad, in the early '50s, was, without doubt, a brilliant racing driver following a successful motorcycle racing career. It was apparent, at least to me, I was never going to be quite as good as him. However, that never prevented him from giving me full encouragement and support to race, or me from having the desire to race; until finding my "calling" in the racing world. A calling I'm sure my dad, had he still been alive, would have been proud of.

You've heard that driving stick gives you more control of your car in every situation from a passing maneuver to descending a snowy hill. You've heard driving a stick shift car is more economical at the gas pump. You've heard it's more fun. But you've also heard it's hard to learn: There are gearshifts to master, your engine can stall, your car can roll backwards on a hill, and understanding the clutch is a nightmare.

To perform at your best in such an environment, you need to share the same mental coding as a thoroughbred warrior. In this book, you will be walked through the whole process for recoding your mind so you can create the warrior mindset needed to reach your North Star. You will build a mental model that will help you automatically perform as you want. What you are about to learn here has been tried, tested, and proven to work in all levels of motorsport.

Told with humor and wit, Scraping Pegs is a bold narrative; including “rules” to help you survive the art of riding and life. Press an experienced rider beyond their glory stories, and they’ll tell you about the miles of nothingness. While showing off their road rash, they may share special moments, cruising down the road to joy, accelerating out of a corner, riding across desert sand, or up a mountain trail.

In 1992, when Michael Rutter was just 20 years old, he followed in his dad’s footsteps and began a career as a professional motorcycle racer. He has been racing ever since. This is his story of highs and lows, survival, luck, and persistence, set against the raw, infectious atmosphere of the racing paddock.

Speedway was a prime-time sport in the 1970s and 1980s. Its most successful riders were household names, and events would be held in venues as large as Wembley Stadium, attracting tens of thousands of spectators. In a time of only three terrestrial TV channels in the UK, you were guaranteed to find Speedway racing on one of them on a Saturday afternoon. At one point, London alone was home to 11 separate clubs. Today it has none. So what put this once-dominant sport on the slide?

Ci sono piloti che vincono, altri che restano nella Storia. Ma c'è un solo pilota che nel ricordo fa ancora battere il cuore. Ayrton Senna è stato l'ultimo mito di un'era romantica e sentimentale. Era un sognatore, dei sognatori aveva l'ingenuità e la ferocia. Reggeva l'aura del predestinato, serbava la malinconia dell'eroe solitario, coltivava il fascino irresistibile di chi è di tutti senza appartenere mai a nessuno, offriva il profilo al destino che si stava compiendo. Raccontarlo oggi - scartando la banale contabilità dei trionfi - significa tornare a recitare un atto di fede.

Fra il 1994 e il 1995, Giorgio Bettinelli inizia il suo viaggio dall'Alaska alla Terra del Fuoco e fra il 1995 e il 1996 attraversa in Vespa i 52.000 chilometri che separano Melbourne da Città del Capo. Dopo le mille vicende e gli incontri della prima tappa, Bettinelli si avventura in un viaggio durato oltre tre anni che dal Cile lo porta alla Tasmania, attraverso Americhe, Siberia, Europa e Africa.