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Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

Set against the drizzly backdrop of a 1980s Thatcherite Britain, three good mates, with more enthusiasm than expertise, decide to put together a 'proddie' racing team. The ‘Bimota Drinking Club’ is formed, and with nothing more than a set of second-hand leathers and a shed full of rusty spanners, the search begins for both the bike, and the talented rider, who can take the team to racing glory.

La F1 est devenue une compétition acharnée où seules les meilleures écuries peuvent prétendre à la victoire. Mercedes-AMG PETRONAS F1, vainqueur de 7 championnats du monde des Pilotes et de 8 championnats du monde Constructeurs consécutifs, doit affronter une nouvelle réalité : elle n'est plus indétrônable. Entièrement immergé dans l'équipe pendant les saisons 2023 et 2024, l'auteur suit Lewis Hamilton, George Russell et le directeur de l'écurie Toto Wolff, sur et en dehors de la piste, alors qu'ils mettent tout en œuvre pour revenir dans la course aux titres.

In 1950, at the first Formula One Grand Prix in Britain after World War II, 150,000 spectators, including the royal family, watch in dismay as Italy's Alfa Romeos take the first three places – ahead of seven more Italian Maseratis. In Paris, at the Salon d'Auto, Pininfarina's breathtakingly...

The first book to look at the unstoppable rise of Formula One As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten...

« Nous avons créé plus de dramaturgie que dans tous les opéras italiens réunis et agacé beaucoup de monde. Mais seulement les bonnes personnes. J'espère que vous apprécierez cette balade avec moi. » Gunther Steiner Dans son nouveau livre, Gunther Steiner nous entraîne dans un voyage effréné à travers ses dix années passées au sein de l'équipe Haas. Fondateur et directeur de l'équipe de F1, il nous raconte les prémices de sa création. De l'idée première aux défis de son financement et de sa construction, Gunther livre la véritable histoire des origines de Haas.

An iconic piece of design and style–and a gold standard in motorcycle engineering–the Triumph has roved through the twentieth century, making its mark in hearts and minds. Founded in Coventry in1885, Triumph Engineering had humble beginnings, importing bicycles and sewing machines. Little did anyone know that in the coming years the company would birth an historic series of motorcycles that have lit up the arenas of racing, popular culture and even warfare for well over a century.

On Rails: Navigating Alcoholism and Building a Million Dollar Racing Brand tells the gripping story of Tim Estenson, a former flat-track motorcycle racer turned successful entrepreneur who battled alcoholism from a young age. It's not just a tale of a man living a motorcycle racer lifestyle, but a story of recovery, spirituality, and more.

Marc Márquez is the apex predator of the MotoGP world: arguably the greatest motorcycle racer who ever lived, he is an eight-time world champion. He is the man who dethroned Valentino Rossi, and who changed the sport of MotoGP forever. Told by bestselling author Stuart Barker, with the insight of rivals, team members, pundits, managers and many close to his story, experience in this book that rare thing: pure sporting theatre and white-knuckle speed twinned with real human drama. Everything or Nothing is the Márquez story told like never before.

Olav Mol over de geschiedenis van de sport die leeft als nooit tevoren – 75 jaar Formule 1. In 2025 bestaat het wereldkampioenschap Formule 1 precies 75 jaar. Deze verjaardag is geen seniorenfeestje. Integendeel, de koningsklasse van de autosport heeft in recente jaren juist nieuwe energie gekregen. Wereldwijd is er een grote groei aan fans en de strijd op het circuit is spannender dan ooit. Wat in 1950 begon als een promotiemiddel voor autofabrikanten en een dure hobby voor rijke heren, is uitgegroeid tot een topsport en miljardenbusiness.

Twenty-two individuals split by technique, guile, millions of euros of technical development and only slivers of a second on the racetrack. Welcome to the sensational world of MotoGP and the highly pressurized environment of personal risk at 225mph. In The Best Fuel, journalist Adam Wheeler takes readers inside the 75-year-old FIM world championship, with all the electric stories, sights and personalities that feature in this annual gauntlet of twenty rounds and seventeen countries across eleven months.

Why has Ferrari struggled so much in recent years? When will Ferrari win another Championship? In Forza Ferrari, FIA-accredited F1 journalist and a leading voice in ESPN's F1 coverage, Nate Saunders looks for answers to these questions and goes beyond simple answers by delving into the shifts...

“One of the finest wordsmiths in modern sport . . . with infectious passion and singular craft [Smith] has created a truly fabulous and unique piece of work. On the Grid is incredibly special. I loved every thoughtfully written word.” —Will Buxton, award-winning broadcaster, star of Drive...

An inspiring biography of Formula One driver Lewis Hamilton's epic rise to glory, from his racing career and beyond. Formula One driver Lewis Hamilton’s journey from remote-controlled car hobbyist to seven-time world champion, knight of the realm, and global superstar is the stuff of sporting...

Josie ist frischgebackener Single, aber von heißen Flirts will sie nichts wissen. Alles, was sie nach der Trennung möchte, ist sich auf ihre Arbeit bei dem Formel-1-Team McAllister zu konzentrieren. Klingt nach einer leichten Aufgabe, wenn da nicht der charismatische Rennfahrer Theo Walker wäre, an dessen Seite sie jedes Rennwochenende verbringt. Denn Theo ist nicht nur ihr bester Freund, sondern auch ein echter Weltmeister im Flirten und kann mit seinem sexy Lächeln einen Eisberg zum Schmelzen bringen. Josie fühlt sich immer stärker zu ihm hingezogen.

After equalling Michael Schumacher's record of seven world titles, and overtaking him as having the most race wins, pole positions and podium finishes, Sir Lewis Hamilton became the most successful racing driver of all time—and the most dominant and successful Briton ever to drive in Formula 1. In this insightful biography, bestselling sports author Frank Worrall traces the slipstream of Hamilton's incredible career as the fastest driver on the planet.

'On the Grid is incredibly special. I loved every thoughtfully written word' Will Buxton 'Luke is one of the foremost journalists within the paddock. His book draws the curtain back on our sport... Very few titles have covered the stories of the unsung members of the F1 community in this level...

Ein österreichischer Rennfahrer, der Formel 1-Geschichte schrieb. Immer ein rotes Kapperl auf dem Kopf und nie um eine schnelle Antwort verlegen: So haben die meisten Niki Lauda in Erinnerung. Herbert Völker, ehemaliger Herausgeber und Chefredakteur der "Autorevue", kannte den berühmten Rennfahrer auch abseits des Ruhms: Die beiden waren schon befreundet, bevor dem Champion der Sprung in die Formel 1 gelang. Aus dieser jahrzehntelangen Freundschaft ist ein großer Schatz an Erinnerungen hervorgegangen – an gemeinsame Ausfahrten, an lange Gespräche, an denkwürdige Momente.

Over the span of McGann's thirty years in the bicycle trade, he watched European and American factories shuttered as the business of bicycle manufacturing moved from the west to Asia. It was a tragedy that could have been avoided if the western bicycle makers had responded to the needs of their customers, as the Asian makers did.

In a book that is "a must for anyone who has loved a motorcycle" (Oliver Sacks), Melissa Pierson captures in vivid, writerly prose the mysterious attractions of motorcycling. She sifts through myth and hyperbole: misrepresentations about danger, about the type of people who ride and why they do so. The Perfect Vehicle is not a mere recitation of facts, nor is it a polemic or apologia. Its vivid historical accounts are intertwined with Pierson's own story, which, in itself, shows that although you may think you know what kind of person rides a motorcycle, you probably don't.