検索キーワード： 制作 "Ascent Audio" 科学・工学

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

The question is no longer if electric vehicles will happen, or even when they'll happen, but how. Veteran automotive reporter Mike Colias takes you inside the transformation in this thoroughly reported profile of the hard pivot in the car business, a $2 trillion industry undergoing the biggest change in its 120-year history—a change that is already sending ripples across the entire global economy.

Space is a place of unparalleled possibility for humanity, and it's undergoing a revolution. A wave of companies led by gutsy entrepreneurs are unlocking opportunities that fire the imagination. No, it's not hotels on Mars or day trips to orbit (yet), but it's an awe-inspiring transformation driven by innovative technologies, creative approaches, hard work, and—for the first time—market forces.

Business is on the cusp of an inevitable and profound transformation. The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on the blockchain. Those who embrace these technologies—and the manner in which people want to work—will unleash unprecedented levels of productivity and innovation. Conversely, those who remain tethered to outdated work patterns risk losing out on the best talent, and even becoming obsolete.

How will software development and operations have to change to meet the sustainability and green needs of the planet? And what does that imply for development organizations? In this eye-opening book, Anne Currie, Sarah Hsu, and Sara Bergman provide a unique overview of this topic—discussing everything from the likely evolution of national grids to the effect those changes will have on the day-to-day lives of developers.

Space Piracy is a forward-thinking resource that considers, analyzes, and provides solutions to the influence of the ignoble side of humanity in the realm of outer space, where potential for crime, corruption, piracy, and war increases as the exploitation of space as a commercial resource continues to develop. This book blends the authors' knowledge with that of subject matter experts to deliver a holistic understanding of criminality in space and help listeners broaden their horizons beyond their own area of specialization.