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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

AI & Innovation is a timely, essential book for business leaders, innovation and strategy managers, and executives seeking state-of-the-art guidance on AI and proven best practices for implementation.

Despite the increase of high-profile hacks, record-breaking data leaks, and ransomware attacks, many organizations don't have the budget for an information security (InfoSec) program. If you're forced to protect yourself by improvising on the job, this pragmatic guide provides a security-101 handbook with steps, tools, processes, and ideas to help you drive maximum-security improvement at little or no cost.

Veteran software developer and GitHub community hero Kurt Dowswell delivers an insightful and hands-on exploration of GitHub's powerful, new AI coding assistant, Copilot. In the book, you'll discover how to use the tool's capabilities to push the boundaries of what you thought was possible in programming. Even if you've used autocomplete tools-like VS Code's TabNine extension—before, you'll be floored by GitHub Copilot's potential to transform the way you code.

Whether you're a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites—once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress's themes, widgets, and plug-ins to build just about any kind of site.

Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization - Roomba, for example - and adoption by governments - most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop, but not much about Atlas, Motoman, Kiva, or Beam - real-life robots that are reinventing warfare, the industrial workplace, and collaboration.

Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels, this guide offers both the strategic insight and tactical guidance you're looking for.

This engaging guide is designed to demystify artificial intelligence (AI) in the business world, no advanced math degrees or robotic companions are necessary. It tackles everything from traditional AI to the exciting realm of Generative AI, clearly distinguishing between what is genuinely...

In this updated edition, the authors show you how zero trust lets you focus on building strong authentication, authorization, and encryption throughout, while providing compartmentalized access and better operational agility. You'll learn the architecture of a zero trust network, including how to build one using currently available technology.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Kubernetes has become the dominant container orchestrator, but many organizations that have recently adopted this system are still struggling to run actual production workloads. In this practical book, four software engineers from VMware bring their shared experiences running Kubernetes in production and provide insight on key challenges and best practices.

If you're looking to make a career move from programmer to AI specialist, this is the ideal place to start. Based on Laurence Moroney's extremely successful AI courses, this introductory book provides a hands-on, code-first approach to help you build confidence while you learn key topics.

In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.

Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work. 

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos "Rock" Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes.    

After discussing what an algorithm does and how its effectiveness can be measured, Louridas covers three of the most fundamental applications areas: graphs, which describe networks, from eighteenth-century problems to today's social networks; searching, and how to find the fastest way to search; and sorting, and the importance of choosing the best algorithm for particular tasks. He then presents larger-scale applications: PageRank, Google's founding algorithm; and neural networks and deep learning.

In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. Jose Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.