検索キーワード： 制作 "Harper Business" 資産・金融

Based on her legendary course at Harvard Business School, acclaimed professor Cynthia A. Montgomery shows executives how to create business strategies that produce long-lasting success. Montgomery combines useful frameworks, practical tools, and rich case studies into an engaging narrative that...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...

“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than...

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master...

The alarming, untold story of Citigroup—one of the largest financial institutions in the world—from its founding in 1812 to its role in the 2008 financial crisis, and the many near-death experiences in between. During the 2008 financial crisis, we were told that Citi was a victim of events...

The deeply personal story of why award-winning personal finance blogger Elizabeth Willard Thames abandoned a successful career in the city and embraced extreme frugality in order to create a more meaningful, purpose-driven life and retire to a homestead in the woods at age thirty-two with her...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional...

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium...

“A single source for what you need to know to put your financial house in order, an impressive piece of work, and very useful.” —Bob Clark, Editor-in-Chief, Dow Jones Investment Advisor Ric Edelman, America’s most successful financial advisor, has revised and updated his classic personal...

The Chief Investment Officer of Merrill Lynch Wealth Management explains why goals, not markets, should be the primary focus of your investment strategy—and offers a practical, innovative framework for making smarter choices about aligning your goals to your investment strategy. Today all of...

""Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds.""—David Krane, CEO, Google Ventures ""Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

ABRIDGED EDITION "By far the best book on investing ever written." —Warren Buffett The definitive book on value investing, this hardcover edition feature’s Benjamin Graham’s original wisdom from 1949 and includes a foreword by John C. Bogle, founder of The Vanguard Group The greatest...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: ""Give me five minutes, and I can predict your financial future for the rest of your life!"" Eker does this by identifying your ""money and success blueprint."" This blueprint determines your financial life. If your...

One of Silicon Valley’s most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a...

“Do we really need yet another book about the financial crisis? Yes, we do—because this one is different….A must-read for anyone who wants to understand the mess we’re in.” —Paul Krugman, New York Times Book Review “Fox makes business history thrilling.” —St. Louis...

Bruce Tulgan shows bosses how to get things done by solving corporate America’s huge problem with simple, effective management. In this call-to-arms, consultant and speaker Bruce Tulgan puts his finger on biggest problem in corporate America: no one wants to be the boss. No one wants to take...