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Rules are necessary for a functional society, but many “rules” we follow are simply conventional wisdom, norms, or limited interpretations. We’re expected to play along by conforming, following the crowd, and steering toward comfortable paths. But viewing rules as a starting point rather than as an endpoint opens worlds of opportunities for your success. Unruly is your manual to identify your best maneuvers in the gray areas that allow you to authentically create and secure your own path to success.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

It’s a brutal paradox—the same founder attributes required to put a startup in motion will invariably blow it up. The difference between success and failure lies in the personal journey that every founder must pursue to avoid their own worst impulses. Steeped in nearly forty years of research in leadership psychology, Founders, Keepers begins with the same personality assessment Rich Hagberg, a psychologist and executive management coach, gives his clients.

What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today’s rapidly improving technology with individuals’ unique talents, all in the name of providing only the best for their customers.

When she was 52, a recruiter told Julie Wainwright that her failure as CEO of Pets.com made her unemployable. But she proved him—and Silicon Valley—wrong and built her company from an idea into the world’s largest resource for authenticated luxury resale. Since its launch in 2011, The RealReal has changed the world of fashion forever, making luxury items more accessible and sustainable. Time to Get Real spills the tea on the entrepreneurial journey from a woman’s perspective and includes all the lessons learned and mistakes made along the way to a billion-dollar business and public company.

Employees who buy into a company’s purpose and goals are the key to driving sustainable bottom-line improvements. Here’s how to get lots of them.

On average, companies controlled by men still earn twice the amount that female-owned businesses do. Despite growing opportunities for women-owned businesses to thrive, they still deliver consistently less revenue and profit compared to their male-owned counterparts. And when it comes time to sell a business, even highly successful women entrepreneurs are settling for less. Carrie Kerpen aims to change this with her simple yet revolutionary process of starting, scaling, and selling for success.

In the midst of a successful year, visionary CEO Gui Loureiro decided that Walmex—Walmart’s biggest division outside of the United States—needed to make massive changes to make the iconic company a more data-driven, customer-centric business that would be competitive in our digital economy. The stakes were high: no company the size of Walmex had ever attempted a transformation at such a magnitude of scale. Reinventing the Leader is the turbulent story of how it happened that’s especially relevant in this age of globalization.

Having leverage—in the form of intelligence, charm, beauty, money, status, or insider knowledge—often gives you an advantage in an interaction. When it doesn’t, or when you don’t have any, people often turn to tricks and schemes that run the risk of damaging personal relationships. In The Upper Hand human behavioral scientist and sought-after speaker, advisor, and coach Dr. Abbie Maroño shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion.

In Any Dumb-Ass Can Do It, Chairman Emeritus Garry Ridge tells the story of how he helped grow WD-40 Company into one of the world’s most recognized and beloved brands. How did he do it? By following the wisdom of Aristotle: “Pleasure in the job puts perfection in the work.”

Despite the billions of dollars invested every year into leadership development, leaders aren’t collectively becoming more successful. Existing tools like assessments, models, and styles have proven largely inadequate in equipping leaders for today’s age of work. For leaders to succeed in a landscape more unpredictable than ever, they need a new perspective and a brand-new set of skills that center around what is missing in the models and existing tools: flexibility.

From the battlefields of Afghanistan and Iraq to the boardrooms of Nike, Walmart, and Microsoft, Blayne Smith and Brandon Young have consistently built tightly-knit, high-performing teams that persevere and win. Join the Army Rangers on the peaks of the Hindu Kush Mountains in Afghanistan and the Green Berets at Firebase Anaconda to gain key insights for leading teams through uncertainty and the understanding that perseverance is what’s most required for today’s complex world.

Have you ever felt lost in knowing how your business is actually doing? Were you surprised by events that you didn’t see coming? Did you spend sleepless nights wondering whether or not your company was going to make it? Then Data is for you. This data-driven handbook is the third installment of the Traction Library’s EOS Mastery Series that provides all the tools you need to build an environment of transparency and get better results through clarity and accountability.

Dave Durand spent 35 years founding, leading, and selling companies with more than a billion dollars in combined sales. Having led hundreds of thousands of people, he distills leadership influence in usable terms. Leading Giants illuminates the Four Superpowers of a Leader, how to rapidly expand your influence, and that in order to succeed, strangely, you have to “think like a criminal.”

We’ve been duped into believing a number of unhelpful notions about starting and leading a successful company, not least of all that profit and purpose are mutually exclusive. Rob Craven believes that we can evolve toward a better kind of capitalism. Infuse purpose and passion into all parts of your company so that as your business grows and flourishes, so does your impact.

From iconic entertainers like Taylor Swift, Bob Dylan, and Sylvester Stallone to innovators like Steve Jobs and Bill Gates, the world of music and business has always thrived on independence and creativity. Now, this same spirit is transforming the workforce. Free Birds Revolution is your guide to navigating this seismic shift. Packed with stories from pop culture and entrepreneurial icons, Everson reveals how the independent workforce is reshaping the future of work.

Adam Bierman wasn’t planning on selling weed—or developing a network of cannabis stores, or safeguarding his money in shoeboxes, or facing off with gangs in dark corners of parking lots, or taking on the public markets and justice system itself. But, of course, not everything goes according to plan.

The leader of one of Atlanta’s best-loved brands shares seven ways to actually enjoy your job—and how doing so will enhance not only your career but also your life.

The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed.

Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community. Under his creative, layer-based approach, Ware Malcomb has become a global leader in the industrial building sector—one of the world’s most successful and admired businesses of its kind.