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Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.

An expert guide for senior executives who want to quickly understand what really matters in digital business and what it takes to win. Today’s technology demands lightning-fast changes. But speed without purpose is not progress. In Fast Times, McKinsey leaders cut through the hype to provide a listenable inside look into what digital winners do best: set direction, learn, and adapt faster than anyone else.

There's no denying that our workplaces are more diverse than ever. Age, race, gender - there are so many different perspectives and experiences being brought to the table. And the best employees and leaders know that harnessing the power of these differences will build stronger teams, ideas, and organizations. But how do we do this? If we all think, feel, and act so differently, how do we get anything done?

Your management mentor in a book! This is the go-to guide on making good decisions, helping teams work together, dealing with people problems, and achieving goals when you're newly in charge or looking to brush up on your leadership skills. Wait, I'm the Boss?!? is chock-full of useful information, tips, and checklists that can be used by anyone who aspires to become a skilled manager. While it’s written with the new manager in mind, it can also serve as a useful refresher for any manager, no matter how experienced he or she may be.

Leading in the Global Matrix offers a real-world perspective of working in a matrix while using examples from the authors’ actual coaching of business leaders. This book tackles the critical, “unspoken” dimensions that are often underestimated and unaddressed in the global business world, helping listeners learn specific skills and insights that can help them be successful in the trenches; how to deal with day-to-day realities - which include complexity, pressure, and demand to deliver results with speed; what to do, why it’s important, and how to accomplish each task.

The human longing for respect and dignity is deep and pervasive. Yet, while resolving more than 300 workplace conflicts, author Anna Maravelas has met thousands of individuals struggling with tension and mistrust. Creating a Drama-Free Workplace contains strategies to avoid and reverse these troubling trends. Learn why trust and connectedness slip through our fingers despite our yearnings for workplaces that are grounded in collaboration and success.

From a 14-year Fox News contributor, guest anchor, and two-time New York Times bestselling author comes an unprecedented insider’s account of the Fox News playbook - the production secrets and manipulation strategies Fox uses to influence viewers, divide families, weaponize the daily discourse of news and public opinion, and addict a core audience on right-wing rage and fear. Fox News did not start America’s culture war - but they have the manipulative and destructive genius to exploit it.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

In this fun and provocative book, Michael Fanuele, one of the world’s most successful marketing strategists, shares The Six Skills of Inspiration. With insights from music, politics, business, neuroscience, and a recipe for radishes, Stop Making Sense shares the creative blueprint that can unleash the inspiring leader in all of us.

Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques - ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact. Improvise! will show you how to handle whatever comes your way at work - from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen.

When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company’s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth.

Virtual working - also known as remote working, telecommuting, flexible working, or homeworking - is an important and growing trend in the global employment landscape. Its popularity has increased due to globalization and outsourcing. However, unlocking the benefits of virtual work depends largely on the organizational culture, management, and leadership to support it. Virtual Leadership identifies the challenges of virtual work and explains how to develop the facilitative leadership mindset to effectively manage people remotely.

The project sponsor/executive/director is essential for any project, as this person is in charge and ultimately accountable for its success (or lack thereof). However, he or she is rarely trained in project management; rather they are likely to be a general manager or senior executive. Michiel van der Molen seeks to help these accidental project overseers understand their role and responsibilities, guiding them to proactively take control of the project.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals is what's most important. This book is a practical guide to ensuring that organizations consider all motivators - job security as well as the need for personal growth - to improve employee satisfaction, boost organizational productivity and reduce staff turnover.

Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. Structures, systems, processes and strategies are relatively simple to understand and even fix.

How to Grow Leaders is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught. John Adair identifies the seven key principles of leadership development, and answers vital questions on how to select, train and educate leaders at team, operational and strategic leadership levels. In doing so he discusses topics such as the manager as leader, how people become leaders, how to manage leadership training, learning to be a strategic leader and training team leaders.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.