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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Coinage - it is one of the most successful and consistent technologies ever invented. Nothing else we still use in everyday life has a history quite like it. Look around at all the things that would bewilder a Greek, Roman, or Renaissance ancestor; then, dig into your purse or pocket for that one artifact that they would immediately recognize. Historian Frank L. Holt takes us on a journey through the history of numismatics, the study of coins - one of the oldest and most important contributions to the arts and humanities.

Regina Leeds shows how anyone can organize their home with just a few minutes each day. She has tailored her magic formula (eliminate, categorize, organize) so that readers can work in short, effective increments and complete small projects that add up to big progress. The book includes hundreds of systems and tricks - from rapid closet rehab to tackling junk drawers, clutter-busting a room to setting up a mail system. Leeds also offers quick but important daily routines (making the bed), periodic tasks (checking the smoke detector), and fun projects (creating a dream board).

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

Because of the way technology has impacted real estate sales, buyers and sellers have greater access to information and even the ability to direct the sales process. While knowing market information is helpful in real estate sales, most people still lack a key aspect: expertise. By presenting an inside view on sales, McLaughlin provides a guide for maximizing the value of the sale and purchase of homes.

Tom Bulleit stood on a stage before a thousand people inside a tent the size of a big-top. It was both his 30th wedding anniversary and his birthday. But there was another thing to celebrate: the dedication of the new Bulleit Distillery in Shelbyville, Kentucky. His great-great-grandfather, Augustus, created his first batch of Bulleit Bourbon around 1830. A century and a half later, Tom fulfilled his lifelong dream, revived the old family bourbon recipe, and started Bulleit Distilling Company. 

Everybody eats. We may even consider ourselves experts on the topic, or at least Instagram experts. But are we aware that the shrimp in our freezer may be farmed and frozen in Vietnam, the grapes in our fruit bowl shipped from Chile, and the coffee in our coffee maker grown in Nicaragua, roasted in Germany, and distributed in Canada? Whether we know it or not, every time we shop for food, cook, and eat, we connect ourselves to complex supply networks, institutions, and organizations that enable our food choices.

From “a genuine American Dostoevsky” ( The Washington Post): A dazzling, funny, bittersweet exploration of the mysteries of relationship, both human and animal. When his favorite cat Biscuit goes missing, Peter Trachtenberg sets out to find her. The journey takes him 700 miles and many years into his past - into the history of his relationships with cats and the history of his relationship with his wife F., who may herself be on the verge of disappearing.

Don't be a Donkey is a true story about the life and career of Chef Chadd McArthur. It is about the lessons, about both kitchen and life, that he learned while working for Gordon Ramsay. Eighteen hours a day, five days a week...when you work with a great chef and leader that much, his wisdom will rub off on you, and at times traumatize you.

In this lively and authoritative guide, Greene teaches listeners about whiskey and encourages them to make their own evaluations. Peppered with wry anecdotes drawn from her unusual life - and including recipes for delicious cocktails by some of today's most celebrated mixologists - Whiskey Distilled will be enthusiastically greeted by the whiskey curious as well as by journeymen whiskey drinkers thirsty to learn more about their beloved tipple.

The most popular drug in America is a white powder. No, not that powder. This is caffeine in its most essential state. And Caffeinated reveals the little-known truth about this addictive, largely unregulated drug found in coffee, energy drinks, teas, colas, chocolate, and even pain relievers. Drawing on the latest research, Caffeinated brings us the inside perspective at the additive that Salt Sugar Fat overlooked.

Where is the fun in your family's life? Have you sunk so deep in the day-to-day crunch of life, you've forgotten how to make things fun? What The Fun?! answers every parent's question, "What can I do to make my family happy?" Creating more fun in your days will make you a joy to be around and you'll be a great example to your children. They will learn how to find their own happiness. What more could you want for your kids?

A professional organizer's complete guide to getting - and staying - organized. As a child, Justin Klosky loved to count, analyze, and categorize everything in sight. Eventually diagnosed with OCD, he found ways to tap the benefits of his condition. Today, he's founded a successful firm, O.C.D. Experience, building on the principals of Organize, Create, Discipline to help high-end clients take control of their lives through time management skills, getting rid of clutter, simplifying their habits, and rethinking storage solutions.

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

In The 15-Minute City: A Solution to Saving Our Time and Our Planet, Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home. This book tells the story of an idea that spread from city to city, describing a new way of looking at living that addresses many of the most intractable challenges of our time.