検索キーワード： "TOUGH―タフ―" マーケティング

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

There has never been a more important time to at least consider your own side hustle, entrepreneurship or business. Why is that? In the United States there are literally unlimited ways to start and set up your own enterprise in whatever level you desire. When you combine the productive use of technology with a dream, goal or idea you have, it will put you on a pathway toward making it happen. Remember too, the key to literally any and all success in life is taking action, physically, mentally and emotionally. "Act like a person of thought and think like a person of action.

It's a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

This podcast is dedicated to helping you communicate in difficult situations, both professional and personal.