検索キーワード： "TOUGH―タフ―" 交渉

Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.

Negotiation is a basic human activity that arises out of wants, desires, needs, and disputes. You want something I have. I want to trade for something you have. You believe I wronged you, and you want damages. As organized collections of people, we negotiate terms of exchange. In The Seven Tensions of Negotiation, you’ll discover how to simply say “maybe not” and leverage the seven tensions of negotiation to your advantage.

Brought to you by Penguin. Sharpen your instincts in a world full of uncertainty and risk. The training to become a fighter pilot is among the most competitive and difficult in the world with fewer than one-in-a-thousand succeeding. Pushing a cutting-edge jet to its limits at over 1,000 mph...