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Embark on a journey of digital marketing discovery with 'Google AdWords for Beginners: The Beginner's Guide to the Ins and Outs of Google's Advertising.' This audiobook is your passport to unlocking the immense potential of Google's advertising platform, tailored especially for those new to the world of online marketing.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.

Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content?

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account? Does it feel you might be missing critical marketing steps that can help your business grow? In his latest audiobook, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales, and boost customer retention.

With a foreword by Michael Masterson — one of the most respected names in self-employment and direct response — this audiobook lays out a clear, step-by-step blueprint for launching an online business from scratch, growing it on your own terms, and turning it into a real income stream without spending years guessing what works. If you’ve been searching for a path to making money online and keep running into dead ends, you’re not alone. And it wasn’t your fault. The issue was never your ability. It was bad information presented as good advice.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

This book contains useful information regarding content marketing and effective content marketing strategies. This book also contains information regarding the different platforms that you can use to do content marketing and cater to your target audience. In addition, it gives you an overview of the differences between online marketing and offline marketing.