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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

Do you own a business? Do you want to make it stand out against all the competition? Have you considered branding? Having a business is one thing. Owning a business that is successful and provides you with the income and lifestyle you want is another. Many businesses fail, not through lack of effort but because they aren’t promoted in the right way.

Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! But in each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Murilo Moreno tem um olhar diferente para as coisas do dia a dia. Ele vê, e nos conta, o que está diferente, aquilo que você vê todo dia e não percebe. Em suas redes sociais, traça um retrato das mudanças no comportamento do consumidor e no marketing das empresas. Mudanças tão sutis que passam despercebidas até que um dia você acorda e se pergunta: quando foi que mudou e eu não notei? Agora é hora de ter uma visão maior. Não total. Pois quando você pisca, tudo já mudou novamente.

Ogni grande relazione inizia con una brillante presentazione: ho creato il "Digital Workout" per aiutare la tua azienda a realizzare un efficace piano di digital marketing nei prossimi 12 mesi. Quello che troverai in queste pagine è un vero e proprio "programma di allenamento" che potrai applicare da subito in azienda ottenendo immediati benefici in termini di visibilità online, attrattività agli occhi di clienti e fornitori e, soprattutto, nuove opportunità di business.

In Uncomparable, veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being "better" than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach.

Companies and organizations rise and fall on their personal branding. People want to do business with people, not computers. So even if we are at home by ourselves, we still follow each other on Twitter, and friend each other on Facebook, and like each other on YouTube. We still want to feel connected. And yes, unfortunately for many, it's still a popularity contest. Remember high school. Well, popularity online matters.

What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the six vital skills that separate top sales performers from the herd. What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig reveal the secrets to consistent, predictable sales success.

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Whether you have just started out or you have an existing brand that needs to shake things up, you’re going to find value here. At the end, you will have a brand that stands out with loyal customers, leading you in turn to have more influence, sales, longevity and happy customers. Buy this book now and discover the fast and easy way to create a successful brand that connects, sells, and stands out from the crowd.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Fletcher Isacks hosts a weekly informal business lunch at Farm & Fire in scenic Santa Rosa Beach. Local business people, community leaders, and beachside luminaries dive under the surface of the surf and sand lifestyle, sharing insider info about who and what makes The Emerald Coast tick. Whether you're a a beach-loving visitor or an Emerald Coast lifer, Out to Lunch will surprise and delight you as you get to meet who's here and what they're doing. You'll also find the show on NPR station WFSW 89.1FM on The Emerald Coast.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility.  

Nielsen's The Round Out tells the developing story of the most significant expansion of sports fandom in a generation and what it means for the brands trying to win over a new wave of fans. Hosted by insights experts Brian Fuhrer and Julie DeTraglia, the podcast pairs decades of media measurement expertise with the cultural fluency to make the numbers mean something. Brian and Julie don't just read the data they round it out, putting every figure in the context of the fans, stories, and shifts reshaping American sports. As FIFA's official media intelligence supplier, Nielsen brings ...