検索キーワード： "HERO" 営業・販売

I wrote this book because I believe selling is undergoing its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell, and what it will take to succeed in the future. Those who don't recognize it, or fail to heed it, will be left clinging to outdated assumptions and miscalculations about the centers of influence and the new business metrics that are fast becoming the primary currency in every customer exchange.

Did You Know… When asked to rate their life on a scale of one to five, most people land somewhere around a three. Not terrible… Not great… Just OK. It’s funny how those same people would overlook a restaurant on Yelp if it only had three stars, yet they are satisfied with a 3 star life! The Truth is, they aren’t satisfied. They are slowly dying inside because they yearn for more. They know that they are capable of more, but somewhere along the way, they settled for a life far beneath their potential.