検索キーワード： "B・B" マーケティング

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

The podcast for founders who are done pretending. You’re brilliant at what you do. You’re also winging it, avoiding networking, and googling how to explain your own business at 11pm. Real talk about the messy, unglamorous reality of building a brand when you’d honestly rather hide. No six-figure flexing. No pretending the office isn’t your kitchen table. Just honest conversations about the awkward, the embarrassing, the “why does everyone else seem to have it together” moments nobody’s saying out loud. Hosted by brand strategist Anna Brand. Because someone had to say it.

Learn about LinkedIn from an expert, Bruce Bennett. This podcast has you in mind by explaining and discussing LinkedIn. There are many features and benefits to using LinkedIn to market yourself. I welcome questions from our listeners, so if there is a topic you would like to explore in an episode, please email me.

Der Realtalk zweier Unternehmer zu Herausforderungen und Problemen aus Ihrem Businessalltag.

A podcast for event planners by Broadsword. Featuring conversations with a variety of different guests and topics, B. Listening aims to inform and inspire individuals across the event industry. Visit Broadsword's website here: https://www.wearebroadsword.com/

Podcast sobre inovação e tendências da indústria criativa. Apresentado por Claudia Penteado, com realização da Binder, que tem a criatividade e a paixão pelo novo no seu DNA. Cada episódio trará um tema importante para o dia a dia de quem trabalha com comunicação e construção de marcas, saindo do blá blá blá teórico e discutindo como cada tendência afeta de verdade o chão da fábrica, o dia-a-dia, a prática. O B.trends tem apresentação e roteiro de Claudia Penteado e edição e sonorização de Nani Dias, do studio Hitz.

Practical sales and marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.

At a high-level this show is about branding and marketing. We have one question we want answered: How do you brand? Except, we want that question answered by everyone. Rather than sticking to typical 'business podcast' formats and only interviewing trendy start-ups, business leaders and industry experts, The B-side Brands will chat with EVERYONE. We want to hear about branding and marketing from brands we don't usually hear from - tattoo artists, musicians, photographers, exotic dancers, comedians, pro-wrestlers, etc. We have relatable and interesting conversations with real people.

A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!

B is the new A é o podcast da BPool que discute o futuro da indústria da comunicação trazendo profissionais de marketing, procurement, mídia e comunidade criativa para o centro do diálogo. A cada episódio, Davi Cury, Daniel Prianti e Beto Sirotsky batem um papo com convidados que fazem a diferença neste mercado. Cadastre-se para não perder nenhum episódio!

Going behind-the-scenes with a diverse range of innovative thinkers, to find insights that help unlock your creative potential.Creativity is a universal language that crosses the borders of race, religion, social status, age, gender and culture.To be able to imagine something and make it real is one of the things that makes us human. But against the background noise of our busy lives, how can we become more creative? James Barrow is on a mission to help people unlock their creative potential and apply it to their lives, their careers and their businesses.In this series of podcasts, James goes ...